Marketplace Development Program
No fixed amount
Subsidy
Description:
The Marketplace Development Program will help export-ready operators sell their experiences at Canada’s Travel Trade Marketplaces including Canada’s West Marketplace. The program will help operators prepare for the marketplaces through the development of necessary materials for the show as well as training on how to be successful at the marketplace. The 3-year program will also help subsidize a portion of the cost of attending the marketplace as well as the necessary materials needed (eg. flatsheets, print materials).
Comments on Funding:
The program aims to offset expenses related to marketplace participation and marketing collateral
No specific deadline was identified.
Eligibility:
Applicants must:
1. demonstrate an understanding of their target market and its alignment with Explore Edmonton’s target markets.
2. show that they meet Travel Alberta’s Export-Ready requirements.
3. be listed on ATIS and Trip Advisor.
4. understand the Travel Trade distribution channel.
5. show alignment with one of Destination Development’s key areas of focus. The experience must meet international demand.
6. have an online presence (i.e., active social media accounts).
7. be in good standing with Explore Edmonton (actively attend workshops, town halls, open houses, etc.).
Application Steps:
You can contact Explore Edmonton for advice at Facebook Messenger or thru email at info@exploreedmonton.com
Documentation Needed:
No specific documentation has been identified.
Other Things to Note:
About the author
Maurice
