Alberta Media Fund: Cultural Industry — Magazine Publishers Operating Grant

Who can apply

To be considered eligible, your organization must be primarily involved in the production of magazines.

Your organization must also:

1. be registered and in good standing in accordance with the appropriate provincial legislation
2. have been in operation in Alberta for at least 12 months prior to application date and have completed one full publishing schedule prior to the application date
3. be at least 51% majority owned by an Albertan or Albertans, and the effective managerial and editorial control of the magazine resides with persons who are residents of Alberta
4. produce magazines and digital magazines by individuals other than the organization's principals, board members or stakeholders; with published editorial content from more than one person
5. be primarily engaged and generate earned revenues aside from any government sourced funding
6. present fair compensation for editorial content from more than one person
7. be physically located in Alberta
8. have editorial policies and decisions that are in the sole control of an editor or editorial board
9. have a clear distinction between editorial content and advertising, with advertising or sponsored content and supplements clearly identified
10. present products that clearly display a masthead or contact page that includes, at minimum, the names of the publisher and editor in addition to the postal address for the publication
11. contain at minimum, an average of 80% original Canadian editorial content. Content curated, syndicated reproduced or paid for by a third party (commonly known as advertorial) is not considered original editorial content for the purposes of this program

Magazine eligibility

Print issues

1. Be a minimum of 24 bound pages in length on average for published issues.
2. Have a publicly accessible distribution network – for example, subscriber list, newsstand, tourism outlets.
3. Have a minimum print run of 500 copies.
4. Publish at minimum 2 issues per year to a maximum of 52.

Digital issues

1. Be a destination for users or readers rather than an e-newsletter, RSS feed or similar.
2. Publish under a common title, with an established publishing calendar.
3. Archive a substantive amount of content, which can include articles, videos, photos, infographics etc., as sequential, issue-based.
4. Maintain a regular publishing schedule in which the majority of editorial content changes, at minimum, twice during a 12-month period.
5. Be able to demonstrate readership using a verifiable method identified by the publisher, specific to the publication. Publishers may be asked for verification.
6. Maintain circulation at one of the following levels over the most recent 12-month period:

• open-access, web-based service: maintain a minimum of 5,000 unique monthly visitors
• closed-access (subscription, paywall): maintain a minimum of 200 active subscribers