SubsidyWorking Capital

Marketplace Development Program

The Marketplace Development Program will help export-ready operators sell their experiences at Canada’s Travel Trade Marketplaces including Canada’s West Marketplace. The program will help operators prepare for the marketplaces through the development of necessary materials for the show as well as training on how to be successful at the marketplace. The 3-year program will also help subsidize a portion of the cost of attending the marketplace as well as the necessary materials needed (eg. flatsheets, print materials).

Offered by Explore Edmonton

Amount

No fixed amount

Quick eligibility check

Years in business
No minimum stated
Employees
No limit stated
Revenue
No limit stated
Legal structure
No requirement stated
Location

Who can apply

Applicants must:

  1. demonstrate an understanding of their target market and its alignment with Explore Edmonton's target markets.
  2. show that they meet Travel Alberta’s Export-Ready requirements.
  3. be listed on ATIS and Trip Advisor.
  4. understand the Travel Trade distribution channel.
  5. show alignment with one of Destination Development's key areas of focus. The experience must meet international demand.
  6. have an online presence (i.e., active social media accounts).
  7. be in good standing with Explore Edmonton (actively attend workshops, town halls, open houses, etc.).

About the funding

The program aims to offset expenses related to marketplace participation and marketing collateral

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