Tourism Investment Program — Product Development Fund
Supports the construction or purchase of a new tourism-related product, experience, or service.
Offered by Travel Alberta
Amount
$75,000-$500,000; you contribute a minimum of 25% of the total project cost and Travel Alberta may provide up to a maximum of 75% (e.g. $375,000 on a $500,000 project); maximum combined investment of $500K per organization per year across all streams
Quick eligibility check
Who can apply
Note: Tourism development projects must be shovel-ready. Land acquisition, environmental reviews, regulatory requirements, planning, designing, engineering, permits, approvals, and legal considerations must be finalized before applying for funding.
Your business must be at least one of the following:
- A registered Alberta-based tourism business.
- An Indigenous tourism business.
- A not-for-profit organization and/or municipality with a focus on tourism.
Your business must also have:
- Been in operation for a minimum of six months.
- A tourism offering that is available for more than 120 days per year.
- A business plan.
- At least 50% of the total project cost in place at time of application.
- The ability to properly record and file invoices and fulfill Travel Alberta’s reporting requirements.
If I have received an investment from Travel Alberta before, can I apply again?
If you have previously received funding from Travel Alberta, you can apply again if you meet the eligibility requirements, have completed previously funded projects, and do not have outstanding reporting obligations.
About the funding
Organizations can receive between $75,000 and $500,000 from Travel Alberta. Operator must contribute at least 25% of total costs (example: Travel Alberta could invest $375,000 into a $500,000 project, if the operator provides the other $125,000).
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