From Idea to Reality: Best Business to Start in New Brunswick

Dreaming of starting a business in New Brunswick? You’re not alone! With its growing economy and supportive community, New Brunswick is a hotspot for entrepreneurs.

Small businesses make up over 97.9% of all businesses in the province, driving economic growth. According to Statistics Canada, new business registrations increased by 2.3% from 2020 to 2021, showing the region’s strong entrepreneurial spirit.

Whether you’re a seasoned entrepreneur or starting your first business, this guide will give you the tools and insights to succeed.

1. Understanding New Brunswick’s Business Landscape

New Brunswick’s business environment is both diverse and evolving, presenting exciting prospects for entrepreneurs. While the province’s economy has historically relied on natural resources, it is now embracing a shift towards modern industries.

Business growth illustration for New Brunswick

Agriculture and fishing continue to contribute significantly to the local economy, providing support to various industrial and manufacturing sectors across the province.

However, New Brunswick is actively modernizing its economy, thereby creating new opportunities for entrepreneurs in emerging sectors. As the province diversifies and embraces innovation, entrepreneurs can seize the chance to thrive in this dynamic and forward-thinking business landscape.

When starting a business in New Brunswick, you should consider the following steps:

  1. Choose a business structure
  2. Register your business name
  3. Obtain necessary permits and licenses
  4. Complete a business plan
  5. Learn about employment regulations

The province offers support for new businesses. You can find resources to help with recruitment, financing, and navigating local regulations.

Consider exploring these promising industries in New Brunswick:

  • Information technology
  • Clean energy
  • Healthcare and life sciences
  • Tourism
  • Advanced manufacturing
  • Cybersecurity

2. Identifying Business Opportunities

New Brunswick offers diverse prospects for aspiring entrepreneurs. Thorough market research and awareness of emerging sectors can help you pinpoint promising business ideas tailored to the province’s unique landscape.

Market Research Tips

Start by analyzing New Brunswick’s economic data. The province’s GDP exceeded $47 billion in 2023, indicating steady growth. Examine local consumer trends and preferences to identify gaps in the market.

Conduct surveys and interviews with potential customers to gain insights into their needs. Use online tools to study your competitors and their offerings. This will help you find ways to differentiate your business.

Consider attending local business events and networking sessions. These provide opportunities to connect with established entrepreneurs and gather valuable information about the business landscape.

Emerging Sectors

New Brunswick’s economy is evolving, creating new opportunities in various industries. Technology is a rapidly growing sector, with increasing demand for IT services and software development.

The green energy industry is gaining traction, offering possibilities in renewable energy solutions and sustainable products. Healthcare and biotechnology are also expanding, driven by an aging population and advancements in medical research.

Tourism remains a strong sector, with potential for eco-tourism and cultural experiences. Additionally, the province’s rich natural resources present opportunities in value-added forestry and agriculture products. Consider these emerging sectors when brainstorming your business idea. You might find a niche that aligns with your skills and passions while meeting market demands.

3. Major Industries in New Brunswick

New Brunswick’s economy thrives on diverse sectors that leverage innovation and natural resources. These industries drive economic growth, create jobs, and position the province as a competitive player in the global market.

Advanced Manufacturing

New Brunswick’s manufacturing sector boasts a world-class reputation. You’ll find cutting-edge technologies and processes applied across various industries, including aerospace, defense, forestry, mining, marine, and oil & gas.

Companies in this sector focus on producing high-quality goods using state-of-the-art equipment and methodologies. The province’s strategic location provides easy access to major North American and European markets, making it an attractive hub for manufacturers.

Key advantages of advanced manufacturing in New Brunswick include:

  • Skilled workforce with expertise in modern manufacturing techniques
  • Strong support from educational institutions offering specialized training programs
  • Government incentives promoting innovation and expansion

Agritech

New Brunswick’s well-established agricultural sector is embracing technology to revolutionize farming practices. You’ll see a blend of traditional farming knowledge with cutting-edge innovations in this thriving industry.

The province’s agricultural sector focuses on:

  • Precision agriculture using GPS and drone technology
  • Smart irrigation systems
  • Automated harvesting equipment
  • Data analytics for crop management

New Brunswick’s rich agricultural heritage provides a solid foundation for agricultural advancements. The province’s expertise in farming, forestry, and fisheries contributes to a robust value chain supporting innovation in food production and processing.

Cybersecurity

In an increasingly digital world, New Brunswick has positioned itself as a leader in cybersecurity. You’ll find a growing ecosystem of companies, research institutions, and government initiatives dedicated to protecting digital assets and information.

Key features of the cybersecurity industry in New Brunswick include:

  • Specialized training programs at universities and colleges
  • Collaboration between public and private sectors
  • Focus on developing innovative security solutions for various industries

The province hosts cybersecurity conferences and events, attracting experts from around the globe. This fosters knowledge exchange and positions New Brunswick as a hub for cybersecurity innovation.

Digital Health

New Brunswick is at the forefront of digital health innovations, combining healthcare expertise with technological advancements. You’ll see a range of initiatives aimed at improving patient care, streamlining healthcare processes, and developing new medical technologies.

The digital health sector in New Brunswick focuses on:

  • Telemedicine and remote patient monitoring
  • Electronic health records and data management
  • AI-driven diagnostic tools
  • Wearable health devices and mobile health apps

The province’s healthcare system serves as a testing ground for new digital health solutions, allowing for real-world application and refinement of innovative technologies.

Energy Innovation

New Brunswick is committed to energy innovation, exploring sustainable solutions while leveraging its existing energy infrastructure. You’ll find a mix of traditional and renewable energy initiatives driving the province’s energy sector forward.

Key areas of focus in energy innovation include:

  • Smart grid technologies
  • Renewable energy integration (wind, solar, tidal)
  • Nuclear energy research and development
  • Energy storage solutions

The province’s rich natural resources and strategic location make it an ideal testing ground for new energy technologies. New Brunswick’s energy innovation sector attracts investments and partnerships from global energy companies.

Information Technology

New Brunswick’s IT sector is a rapidly growing industry, driving innovation across various sectors of the economy. You’ll find a thriving ecosystem of tech companies, start-ups, and skilled professionals contributing to the digital transformation of businesses.

The IT industry in New Brunswick focuses on:

  • Software development and mobile app creation
  • Cloud computing and data analytics
  • Artificial intelligence and machine learning
  • Digital marketing and e-commerce solutions

The province offers a supportive environment for tech entrepreneurs, with incubators, accelerators, and funding programs available to help new IT businesses grow and succeed.

4. Best Business to Start in New Brunswick

New Brunswick offers promising opportunities for entrepreneurs in various sectors. Emerging technologies and sustainable practices are creating new niches for innovative businesses to thrive.

3D Printing and Prototyping Services

3D printing is revolutionizing product development in New Brunswick. You can start a business offering rapid prototyping services to local manufacturers and inventors. This technology allows for quick iteration and cost-effective production of small-batch items.

Invest in high-quality 3D printers capable of working with various materials. Develop expertise in 3D modeling software to assist clients in refining their designs.

Offer additional services like 3D scanning and reverse engineering to expand your client base. Target industries such as aerospace, automotive, and medical devices that frequently require prototypes.

Custom Metal Fabrication

New Brunswick’s manufacturing sector creates demand for specialized metal fabrication services. Your business can cater to this need by offering custom metal parts and components. Invest in essential equipment like CNC machines, welding tools, and metalworking software. Focus on precision and quality to build a reputation for reliability.

Develop relationships with local industrial and manufacturing companies to secure steady contracts. Offer services such as laser cutting, bending, and welding for a wide range of metals. Specializing in a niche such as marine equipment fabrication presents a valuable opportunity to leverage New Brunswick’s thriving coastal industries.

Agricultural Drone Services

New Brunswick’s agricultural sector can benefit from drone technology for crop monitoring and management. Your business can provide drone services to farmers, helping them optimize their operations. Invest in high-quality drones equipped with multispectral cameras and sensors. Develop skills in data analysis to provide valuable insights to your clients.

Offer services like crop health assessment, precision spraying, and yield estimation. Stay updated on regulations for commercial drone operations in New Brunswick. Partner with agricultural cooperatives and large farms to establish a steady client base. Explore opportunities to diversify your services by expanding into forestry and land surveying.

Smart Irrigation Systems

Water management is crucial for New Brunswick’s agriculture. You can start a business installing and maintaining smart irrigation systems for farms and large landscaping projects. Offer solutions that use soil moisture sensors, weather data, and AI to optimize water usage. Provide installation, programming, and ongoing maintenance services.

Partner with irrigation equipment suppliers to offer a range of products. Develop expertise in local crop water requirements and climate patterns. Educate clients on water conservation benefits and potential cost savings. Consider offering financing options to make your services more accessible to smaller farms.

Penetration Testing Services

As businesses in New Brunswick increasingly rely on digital infrastructure, cybersecurity becomes crucial. Your penetration testing service can help organizations identify and address vulnerabilities. Develop expertise in various cybersecurity tools and techniques. Stay updated on the latest threats and security standards.

Offer both external and internal penetration testing services. Provide detailed reports with actionable recommendations to improve security posture. Target industries handling sensitive data, such as financial services and healthcare. Pursuing relevant certifications can enhance your credibility and strengthen trust with clients.

Solar Panel Installation and Maintenance

New Brunswick’s push for renewable energy creates opportunities in the solar industry. Your business can focus on installing and maintaining solar panels for residential and commercial properties. Gain expertise in solar technology and local renewable energy regulations. Offer services from site assessment to installation and ongoing maintenance.

Partner with solar panel manufacturers to become an authorized installer. Provide energy audits and customized solar solutions to meet each client’s needs. Stay informed about government incentives for solar adoption to help clients maximize their investment. Explore the opportunity to provide battery storage solutions as a value-added service.

E-commerce Solutions

With the growing digital economy, New Brunswick businesses need robust e-commerce platforms. Your company can specialize in creating and managing online stores for local businesses. Develop skills in popular e-commerce platforms like Shopify and WooCommerce. Offer services from website design to payment integration and inventory management.

Provide training to clients on managing their online stores effectively. Stay updated on e-commerce trends and best practices to give your clients a competitive edge. Consider specializing in specific industries like agriculture or fisheries to cater to New Brunswick’s key sectors. Offer ongoing support and optimization services to build long-term client relationships.

5. Setting Up Your Business

Starting a business in New Brunswick involves several key steps. To set yourself up for success, follow these important guidelines:

Starting your business in New Brunswick

Choosing a Business Structure

When starting your business in New Brunswick, you’ll first need to select a suitable business structure. Your options include:

  • Sole Proprietorship
  • Partnership
  • Corporation
  • Cooperative

Each structure has its own advantages and implications for taxes, liability, and management. Consider consulting with a business advisor or lawyer to determine the best fit for your needs. A sole proprietorship is the simplest to set up but offers no personal liability protection. Partnerships allow you to share responsibilities and resources with others. Corporations provide limited liability but involve more complex paperwork and regulations.

Business Registration Process

Once you’ve chosen your business structure, you’ll need to register your business name. This process involves:

  • Conducting a name search to ensure availability
  • Reserving your chosen name
  • Completing registration forms
  • Paying the required fees

You can register online through the Corporate Registry or in person at a Service New Brunswick center. Remember to renew your registration annually to keep your business in good standing.

Financing Your Startup

Securing funding is crucial for your new venture. Consider these options:

  • Personal savings
  • Bank loans
  • Government grants and programs
  • Angel investors or venture capital

Opportunities New Brunswick offers resources and support for startups. They can help you identify potential funding sources and navigate the application processes. Prepare a detailed business plan to increase your chances of securing financing. Include financial projections, market analysis, and your business strategy.

Licenses and Permits

Depending on your business type and location, you may need various licenses and permits. These can include:

  • Building permits
  • Health and safety certifications
  • Professional licenses
  • Zoning approvals

Contact your local municipality or the Service New Brunswick office to determine which permits you need. Ensure you obtain all necessary approvals before starting operations to avoid potential legal issues.

Marketing and Sales Strategies

Developing effective marketing and sales strategies is essential for your business success. Consider:

  • Creating a strong online presence through a website and social media
  • Networking with local business associations
  • Attending trade shows and industry events
  • Offering promotional discounts or referral programs

Tailor your marketing efforts to your target audience. Understand the local market and adapt your strategies accordingly. New Brunswick’s diverse communities may require different approaches in urban and rural areas. Continuously evaluate and adjust your marketing tactics based on customer feedback and sales performance. Building strong relationships with clients can lead to valuable word-of-mouth referrals.

Frequently Asked Questions

New Brunswick offers numerous opportunities for entrepreneurs looking to start or expand their businesses. From profitable small business ideas to immigration streams, the province provides various resources and support systems for aspiring business owners.

New Brunswick’s economy supports a range of small business ventures. Promising industries include tourism, technology, and food services. You might consider opening a bed and breakfast, launching a mobile app development company, or starting a farm-to-table restaurant.

Local crafts and artisanal products are also popular. You could explore creating and selling handmade goods or specialty foods that showcase New Brunswick’s unique culture and resources.


To apply for small business grants in New Brunswick, you’ll need to research available programs and their specific requirements. The provincial government offers various funding opportunities through agencies like Opportunities New Brunswick.

Start by preparing a detailed business plan. Many grant applications require this document. You’ll also need to gather financial statements and other supporting documents before submitting your application.


Obtaining a business license in New Brunswick involves several steps. First, you’ll need to choose your business structure and register your business name with the provincial government.

Next, determine which permits and licenses are required for your specific business type. Fees for business licenses in New Brunswick typically range from $25 to $200, depending on your business type and location.


To register a new business in New Brunswick, you’ll need to follow these steps:

  1. Choose a business structure (sole proprietorship, partnership, or corporation).
  2. Select and register your business name.
  3. Obtain necessary permits and licenses.
  4. Complete your business plan.
  5. Learn about employer responsibilities if you plan to hire staff.

New Brunswick offers several promising startup opportunities. The technology sector is growing, with potential in areas like cybersecurity and artificial intelligence.

Green energy initiatives and sustainable agriculture are also gaining traction. You might consider starting a renewable energy consulting firm or an organic farming operation.


The New Brunswick Business Immigration Stream offers several advantages for international entrepreneurs. This program allows you to immigrate to Canada by starting or purchasing a business in New Brunswick.

Benefits include a path to permanent residency, access to the province’s business networks, and support in establishing your enterprise. You’ll also enjoy New Brunswick’s high quality of life and lower cost of living compared to larger Canadian cities.

Resources for Best Business to Start in New Brunswick

Government Resources

Industry Resources

Other Resources

Maurice

About the author

Maurice

Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Canada to identify and maximize funding to grow their business.

Sweet Success: How to Start a Home Baking Business in Ontario

Tips on How To Start A Bed And Breakfast In Ontario

Why Start Business in Toronto: A Guide to Canada’s Economic Hub

How To Start Immigration Business In Canada: An Overview

How to Start a Lending Business in Canada: Your Roadmap to Success

How to Get Money to Start a Business in Canada: Proven Ways

Bridging Borders: How to Start a Money Transfer Business in Canada

How To Start A Business In Toronto With No Money

How to Start a Business in Ontario: Your Guide to Winning Big

Breaking Down the Cost of Starting a Business in Toronto