Co-operative Marketing Partnerships Program (Co-op Program)
$250,000.00
Grant
Description:
The Destination BC Co-operative Marketing Partnerships Program (Co-op Program) is an application-based program that provides co-operative consumer-focused marketing and promotion support to Community Consortiums (three or more communities) and Provincial Tourism Product/Experience Sector organizations in British Columbia.
The program is designed to promote and facilitate deep collaboration. The Co-op Program encourages partnerships between sectors and communities to achieve common marketing goals and leverage funding to maximize marketing efforts.
Comments on Funding:
Applicants must contribute 50% or more towards
the total project budget.
– Example: $30,000 in funds from Destination BC
plus $30,000 in funds from the Community
Consortium or Sector equates to a total project
budget of $60,000.
– Example: $250,000 in funds from Destination
BC plus $450,000 in funds from the Community
Consortium or Sector equates to a total project
budget of $700,000.
Destination BC reserves the right to award less than
$30,000 and/or award funding that ensures regional
distribution.
To manage the funds available, Destination BC may
award partial funding and limit the number of
approved applications above $100,000.
Partner Applicants (i.e., a Community within a
Community Consortium) can be a part of more
than one application, including Sector applications.
However, no one Community or Sector can apply for
more than $250,000 in total requests from
Destination BC, per year, between all applications in
the Co-op Program.
Applications are closed. Stay tuned for future intake announcements
Eligibility:
Applicants must be privately owned business with three or more communities in place.
Community definition: A geographic area with a Destination Management Organization (DMO), or where a DMO does not
exist, a municipal or village council, Chamber, or
Indigenous community, or regional district
Application Steps:
Applicants must access Online Application Portal
Documentation Needed:
No specific documentation has been identified.
Other Things to Note:
About the author
Maurice
