Comprehensive Artist – Radio Marketing

By mmuise
Description:

Funding under the Radio Marketing component can be used to buy radio ads and promotional campaigns at radio; and to engage Canadian commercial radio stations or radio broadcast groups, Canadian-owned satellite radio broadcasters such as SiriusXM Canada, as well as Canadian community and campus radio stations, as marketing partners.


Comments on Funding:

Funding under this component is at up to 100% of total eligible budget.
FACTOR will allow Radio Marketing component applications up to $5,000 per funding phase, per project. The funding provided under the Radio Marketing component is in addition to any other project funding in any other component of the program.

Funding under this program (Comprehensive artists with all components) is divided into two phases:
Phase 1, the maximum available funding is $82,500.
Phase 2, you may receive an additional $40,000, provided that the funded sound recording has met the qualifying threshold (unit sales, streams, and radio activity) for the genre. Note that Phase 2 funding must be applied for within the later of two years from the original submission date or six months after the commercial release of the sound recording.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.

Deadline: -
Eligibility:
  • Canadian Artists rated 3, Canadian record labels rated Approved, 2, 3, 4 provided the artist is rated 3, MEC-supported companies and Recipients of Envelope Funding provided that the artist is rated 3*.
  • The artist must be Canadian.
  • Artists who have ever had Music Canada Platinum Album Certification in Canada, and/or worldwide sales of any one album of 100,000 units or more, and/or worldwide sales of all album releases equaling 200,000 units or more (including stream-equivalent albums per Music Canada Certification process) might be considered exceptions for program eligibility by FACTOR's Board of Directors.
  • Only the party that controls the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application may apply.
Application Steps:

Applicants must:

1. create a user profile on the FACTOR application platform;

2. create an applicant profile (of the individual, partnership, or corporation that will enter into a general agreement with FACTOR if funding is offered);

3. create an artist profile (an artist profile provides FACTOR with a snapshot of the artist’s music career thus far. This helps FACTOR determine artist profile ratings and program eligibility);

5. create a project and choose the project components;

6. fill and validate the application.

Documentation Needed:

Applicants must:
1. submit a budget and/or complete project details online each time applicants apply for a component of their project, and to describe the goals, expected results, and timelines for completing each component and the project as a whole.
2. compile and organize all invoices, receipts and proofs of payment; then enter the amounts being claimed into the FACTOR Cost Report, which can be downloaded from the Budget page of the Completion. Applicants must upload the Cost Report and all related expense documentation, then complete and submit all other sections of the Completion (including Budget, Results, Component Information, Public Funding).

All applications must include the Sound Recording component. Applicants may apply for any other component funding at the same time as the Sound Recording, or after the sound recording is approved.
Multiple, repeat repeat component applications are possible as appropriate for the project’s timeline, subject to the program or annual limits.

Other Things to Note:

1. Applicants are obligated as a condition of funding to include the appropriate logos and acknowledgment in all materials created in a FACTOR-funded project. Please review the Logo and Acknowledgment Guide for specific instructions. For ads that are shorter than 30 seconds, FACTOR will allow the abbreviated acknowledgement “Funded by FACTOR.” For longer ads, FACTOR will accept “Funded by FACTOR and Canada’s Private Radio Broadcasters.” Remember, the failure to provide appropriate logos and acknowledgment could result in a loss of some or all of your funding.
2. In 2021 the program guidelines for 2021-2022 were released in May 2021.

About the author
mmuise