Comprehensive Music Company – Radio Marketing

By mmuise
Description:

Funding under the Radio Marketing component can be used to buy radio ads and promotional campaigns at radio; and to engage Canadian commercial radio stations or radio broadcast groups, Canadian-owned satellite radio broadcasters such as SiriusXM Canada, as well as Canadian community and campus radio stations, as marketing partners.
All Comprehensive Music Company Sound Recording component applications must include the creation or licensing of a new, previously unreleased qualifying album.


Comments on Funding:

Funding under this component is at up to 100% of total eligible budget.
FACTOR will allow Radio Marketing component applications up to $5,000 per funding phase, per project. The funding provided under the Radio Marketing component is in addition to any other project funding in any other component of the program.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.

Deadline: -
Eligibility:
  • Record Labels rated
  • Record Label 2 and 3 that have received a program specific eligibility assessment by FACTOR resulting in a CMC rating.
  • The artist must be Canadian.
  • Only the party that controls the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application may apply. This means the Canadian record label that has already signed the artist, or has already licensed the sound recording, or has an option to license the sound recording. If the artist owns the underlying copyright in the masters but has licensed the sound recording to a record label, the label must be the Applicant.
Application Steps:

Applicants must:

1. create a user profile on the FACTOR application platform;

2. create an applicant profile (of the individual, partnership, or corporation that will enter into a general agreement with FACTOR if funding is offered);

3. create an artist profile (an artist profile provides FACTOR with a snapshot of the artist’s music career thus far. This helps FACTOR determine artist profile ratings and program eligibility);

5. create a project and choose the project components;

6. fill and validate the application.

Documentation Needed:

1. A budget and/or complete project details has/have to be submitted online each time the applicant requests funding for a component of its project, including a description of the goals, expected results, and timelines for completing each component and the project as a whole.
2. compile and organize all invoices, receipts and proofs of payment; then enter the amounts being claimed into the FACTOR Cost Report, which can be downloaded from the Budget page of the Completion. Applicants must upload the Cost Report and all related expense documentation, then complete and submit all other sections of the Completion (including Budget, Results, Component Information, Public Funding).
All applications must include the Sound Recording component.
The Radio Marketing component can be sent for approval in the same application or in subsequent ones. Multiple, repeat component applications are possible as appropriate for the project’s timeline, subject to the program or annual limits.

Other Things to Note:

This program is no longer accessible. 1. Applicants are obligated as a condition of funding to include the appropriate logos and acknowledgment in all materials created in a FACTOR-funded project. Please review the Logo and Acknowledgment Guide for specific instructions. For ads that are shorter than 30 seconds, FACTOR will allow the abbreviated acknowledgement “Funded by FACTOR.” For longer ads, FACTOR will accept “Funded by FACTOR and Canada’s Private Radio Broadcasters.” Remember, the failure to provide appropriate logos and acknowledgment could result in a loss of some or all of your funding.
2. Program guidelines for 2022-2023 were published in April 2022.

About the author
mmuise