Marketing and Promotion for Non- FACTOR-Funded Sound Recordings – Radio Marketing

By mmuise
Description:

Funding under the Radio Marketing component can be used to buy radio ads and promotional campaigns at radio; and to engage Canadian commercial radio stations or radio broadcast groups, Canadian-owned satellite radio broadcasters such as SiriusXM Canada, as well as Canadian community and campus radio stations, as marketing partners.


Comments on Funding:

Funding under this component is at up to 100% of total eligible budget. FACTOR will allow Radio Marketing component applications up to $5,000 per funding phase, per project.

Funding under the MPN program is a grant of up to $20,000, plus up to $5,000 in the Radio Marketing component.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.

Deadline: -
Eligibility:

1. All artists (General, 2, 3), Canadian record labels (all ratings

Approved, 2, 3, 4) and Recipients of Envelope Funding.
2. Only the party that controls the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application may apply.

Non-Canadian music companies, including major labels, are not eligible to apply.
Application Steps:

Applicants must:

1. create a user profile on the FACTOR application platform;

2. create an applicant profile (of the individual, partnership, or corporation that will enter into a general agreement with FACTOR if funding is offered);

3. create an artist profile (an artist profile provides FACTOR with a snapshot of the artist’s music career thus far. This helps FACTOR determine artist profile ratings and program eligibility);

5. create a project and choose the project components;

6. fill and validate the application.

Documentation Needed:

Applicants must compile and organize all invoices, receipts and proofs of payment; then enter the amounts being claimed into the FACTOR Cost Report, which can be downloaded from the Budget page of the Completion. Applicants must upload the Cost Report and all related expense documentation, then complete and submit all other sections of the Completion (including Budget, Results, Component Information, Public Funding).

Other Things to Note:

1. Applicants are obligated as a condition of funding to include the appropriate logos and acknowledgment in all materials created in a FACTOR-funded project. Please review the Logo and Acknowledgment Guide for specific instructions. For ads that are shorter than 30 seconds, FACTOR will allow the abbreviated acknowledgement “Funded by FACTOR.” For longer ads, FACTOR will accept “Funded by FACTOR and Canada’s Private Radio Broadcasters.” Remember, the failure to provide appropriate logos and acknowledgment could result in a loss of some or all of your funding.
2. Program guidelines for 2022-2023 were published in April 2022.

About the author
mmuise