Marketing and Promotion for Non- FACTOR-Funded Sound Recordings – Video

By mmuise

Video component funding is intended to pay for the cost of producing high-quality music videos and visual content that supports sound recordings by Canadian artists, such as hiring a producer, videographer, video editor, production personnel and talent, rental equipment and facilities, and post-production.

Comments on Funding:

Funding under this component is at up to 75% of total eligible budget.
Funding under the MPN program is a grant of up to $20,000, plus up to $5,000 in the Radio Marketing component.

The funding limits for the Video component are as follows:
a) Artist 3: $40,000 per FACTOR fiscal year, across all programs; and
b) Artist 2 and General: $20,000 per FACTOR fiscal year, across all programs. General artists are not eligible for the Video program; however, the Video component is available to General artists through all full-length sound recording and marketing programs.
FACTOR funding under the Video component for all programs is up to 75% of the total eligible budget.

Recipient Accessibility Support Fund: FACTOR grant recipients are eligible for top-up support to their project funding of up to $5,000 each fiscal year, not to exceed $5,000 per project for costs related to accessibility. Eligible costs claimed under this fund will be reimbursed at 100%.

Deadline: -

1. All artists (General, 2, 3), Canadian record labels (all ratings

Approved, 2, 3, 4) and Recipients of Envelope Funding.
2. The artist must be Canadian and not be signed under an exclusive artist recording agreement to a non-Canadian label for Canada, nor may the sound recording for the proposed video be directly licensed to a non-Canadian label for Canada.
3. Only the party that controls the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application may apply.

Non-Canadian music companies, including major labels, are not eligible to apply.
Application Steps:

Applicants must:

1. create a user profile on the FACTOR application platform;

2. create an applicant profile (of the individual, partnership, or corporation that will enter into a general agreement with FACTOR if funding is offered);

3. create an artist profile (an artist profile provides FACTOR with a snapshot of the artist’s music career thus far. This helps FACTOR determine artist profile ratings and program eligibility);

5. create a project and choose the project components;

6. fill and validate the application.

Documentation Needed:

Applicants must submit:
1. a production plan and video treatment that outlines the creative direction of the video content, including notes on script, action, “look and feel”, and so on, where applicable.
2. a detailed budget on application. FACTOR will remove ineligible costs from the budget, and the FACTOR contribution may be reduced accordingly. Please consult the Business Policies: Eligible Costs – General Terms.
3. compile and organize all invoices, receipts and proofs of payment; then enter the amounts being claimed into the FACTOR Cost Report, which can be downloaded from the Budget page of the Completion. Applicants must upload the Cost Report and all related expense documentation, then complete and submit all other sections of the Completion (including Budget, Results, Component Information and Public Funding).
4. submit (In addition to the program Completion requirements) to complete the Video component:
a) a permanent link to streaming copy of the video(s) (e.g. YouTube, Vimeo, artist’s website): and
b) a Supplier’s Declaration and Undertaking signed by each video producer.

Other Things to Note:

Program guidelines for 2022-2023 were published in April 2022.

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