Promotion Program – General Admission Stream

By mmuise

The Promotion Program’s General Admission Stream is designed to provide streamlined funding to small and emerging film festivals across the country that stimulate audience demand for Canadian content.

This Stream also aims to support a balanced portfolio of festivals in terms of regional representation and type of festival (including, for example, festivals whose main mandate is to showcase and promote works of creators from underrepresented groups who have not historically had equitable access to industry opportunities).

Comments on Funding:

Funding will be in the form of a non-recoupable contribution of an amount of a total of $5,000. Telefilm’s contribution must be used to cover direct expenses relating to the programming, promotion, delivery and administration of the festival.
Applicants or organizing teams that operate multiple festivals during the year will be subject to a maximum annual funding amount of $15,000 within this Stream.
In addition to the regular stream funding indicated above, applicants and festivals who meet the additional eligibility criteria for the Reopening Fund will receive a top-up. Such top-up will be in the form of a non-recoupable contribution of $7,500, which may be increased, in Telefilm’s discretion, to $15,000 in the case of larger-scale festivals.

Deadline: This program is no longer being offered.

Applicants must meet all of the following eligibility criteria:

  • be Canadian-controlled corporations, as determined under sections 26 to 28 of the Investment Canada Act, working in the film, television or digital media sectors;
  • have their head office in Canada and carry out their activities in Canada;
  • to be eligible for reopening funds, the applicants must be in need of funding for business continuity and to safeguard jobs.
    This Stream aims to support film festivals in Canada:
  • that are aimed at the general public. Student or amateur film festivals as well as festivals whose primary mandate is to screen and promote television and web based content are not eligible;
  • that are taking place over two consecutive days or longer in the same city or regional municipality;
Application Steps:

1. All applications must be submitted online via Dialogue and include the Canadian status declaration and incorporation documents (or if the applicant is a non-profit organization, the articles of constitution). Please note that incomplete

applications will be automatically rejected.

2. All first-time applicants are encouraged to contact the resource-person for their region at before applying.

3. Applications under this Stream must be submitted during the appropriate application period indicated on the Stream’s webpage, based on the dates during which the festival is held.

4. Applicants may only submit one application for the same festival, either under the Limited Edition Stream or under this Stream.

Documentation Needed:

Applicants must submit:
1. Constitutive documents for the applicant corporation;
2. Corporate declaration.

Other Things to Note:

This program is no longer being offered. Older: 1. This deadline is for festivals taking place between April 1, 2023 and September 30, 2023.
2. The Reopening Fund, announced by the Government of Canada on June 28, 2021, supports organizations and projects that deliver in-person experiences and events.

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