International Promotion Program
The International Promotion Program offers financial support for:
1. Participation and attendance for international festivals, forums and events.
2. International promotion campaigns.
3. Telefilm-invited international initiatives.
Canadian-owned and controlled companies:
1. Companies specializing in production and distribution
2. Sales agencies of Canadian feature-length or short films (drama or documentary), television series or XR projects
3. Production companies invited to take part in a coproduction forum
4. Companies invited by Telefilm to participate in one of its international initiatives
Offered by Telefilm Canada
Amount
Non-repayable contribution, up to the maximums per festival and per project. Feature films: Category 1 $25,000, Category 2 $15,000, Category 3 $2,000 or $5,000 for a world or international premiere; total maximum $40,000 per project. Short films: $2,000 per festival; $4,000 per project. Television projects: Category 1 $25,000, Category 2 $15,000, Category 3 $2,000 or $5,000 for a world or international premiere; total maximum $25,000 per project. XR projects: $2,000 or $5,000 for a world or international premiere; $5,000 per project. Coproduction markets: $2,000 per individual per event, $4,000 per event, up to 3 events per project. Telefilm international initiatives: the amount is set by the scope of the initiative.
Quick eligibility check
Who can apply
1 Participation in International Festivals
1.1 Eligibility Criteria for Applicants
To be eligible, the Applicant must:
- be the producer, distributor or sales agent of an eligible project as defined in section 1.2; and
- be a Canadian-controlled company within the meaning of the Investment Canada Act and have its head office
in Canada.
1.2 Eligibility Criteria for Projects
Projects eligible for support for participation in international festivals are short or feature films, television series and extended reality (XR) projects that meet the following eligibility criteria:
- For feature films1:
- be a Canadian fictional or documentary feature film that has either been certified by the Canadian Audio-
visual Certification Office (CAVCO) as a “Canadian film or video production” with a minimum of 8 out of 10 points2 under the provisions of the Income Tax Act (Canada) or is eligible for such certification; and
- have been officially selected at one of the international film festivals and in one of the tiers indicated in
Appendix A.
- For short films3:
- be directed and produced by Canadian citizens as defined in the Citizenship Act, or permanent residents
of Canada as defined in the Immigration and Refugee Protection Act; and
- be selected at one of the festivals listed in Appendix B.
- For television series:
- be a Canadian series, each episode of which has either been certified by the Canadian Audio-Visual
Certification Office (CAVCO) as a “Canadian film or video production” with a minimum of 8 out of 10 points under the provisions of the Income Tax Act (Canada) or is eligible for such certification; and
- have been selected at one of the festivals listed in Appendix C.
Feature films are audiovisual productions of at least 75 minutes in length or productions selected as feature films by the festival(s) for which the applicant is requesting funding support from Telefilm.
Theatrical documentaries must obtain a minimum of 8 out of 10 points or the prorated equivalent (i.e. a minimum of 80% of available CAVCO points).
Short films are audiovisual productions of 30 minutes or less.
- For extended reality (XR)4 projects:
- be produced in Canada and at least 75% of eligible production expenses are Canadian;
- have its underlying rights sufficiently and meaningfully owned and developed by Canadian citizens as defined
in the Citizenship Act or permanent residents as defined in the Immigration and Refugee Protection Act; and
- have been selected at one of the festivals listed in Appendix D.
Official coproductions: Projects that have been recognized by the Minister of Canadian Heritage as audiovisual treaty coproductions are eligible if they are selected at a festival listed in the appendix corresponding to their format5.
Additional eligibility criteria applicable to all projects: In addition to the above criteria, all projects, regardless of format, must:
- be made available in French or English (in their original or subtitled version);
- conform to the Canadian Association of Broadcasters (CAB) code of ethics and to all other programming
standards endorsed by the CAB or the CRTC, and not contain any element that is an offence under the Criminal Code, is libellous or in any other way unlawful.
Note: The lists of festivals in appendices A to D are subject to change and may be updated by Telefilm at its discretion. If your project has been selected for a festival that is not listed in the applicable appendix, it may still be considered eligible. Please contact Telefilm before submitting your application.
2 Participation in Telefilm’s International Initiatives
Subject to the availability of funds, Telefilm may provide financial support to Canadian-controlled companies6 operating as production or distribution companies or sales agencies that have received a formal invitation from Telefilm to present a project as part of one of its international initiatives or a specific initiative organized in partnership with other organizations as part of its international presence.
3 Invitation to Coproduction Markets
Subject to the availability of funds, Telefilm may provide funding support to Canadian-controlled companies7 operating as production companies whose Canadian producer and/or director has received an invitation to present a project in development at one of the coproduction markets listed in Appendix E. Telefilm’s funding must be used to cover the travel expenses of the above-mentioned individuals for their participation in the applicable event and will not exceed the maximums set out in the following grid:
Furthermore, costs already covered by another organization or entity, or paid for by a festival, cannot be included in the amounts claimed Also, please note that only those who have received a formal invitation from the organizers of events listed in Appendix E will be eligible.8 Therefore, this funding is not intended for individuals who register as exhibitors or participants at international markets, but rather for those selected to submit a project by organizers of events listed in Appendix E.
About the funding
1.3 Financial Support
Subject to the availability of funds, Telefilm's financial support will take the form of a non-repayable contribution to cover eligible costs related to the travel of the Canadian members of the project's cast and crew and the promotion of the project at the festival.
1.3.2 Amount of Telefilm Funding Support
The amount of Telefilm’s funding support will be based on the type of project and the category of festival for which the project is selected, as well as eligible costs claimed and availability of funds. Telefilm’s funding will not exceed the maximums set out in the following grid:
Show all funding details
Type of project Maximum per festival Total maximum per project Feature films • Category 1: $25,000 $40,000 • Category 2: $15,000 • Category 3: $2,000 or $5,000, for a world or international premiere Short films • $2,000 $4,000 Television projects • Category 1: $25,000 $25,000 • Category 2: 15 000 $ au lieu de 10 000 $ • Category 3: $2,000 or $5,000, for a world or international premiere Extended reality (XR) projects • $2,000 or $5,000, for a world or $5,000 international premiere Note: In some cases, Telefilm may, at its discretion, demonstrate flexibility in determining the festival category to which the project is selected and the premiere status of the project. For more information, please refer to the essential information guide on the Program's webpage.
1.4 Extraordinary Marketing Campaigns
In exceptional circumstances and subject to the overall availability of funds, Telefilm may take into consideration funding requests exceeding the cumulative maximum noted in the grid above for extraordinary international marketing campaigns.
Such campaigns are generally for projects selected at the Oscars, Golden Globes, BAFTAs or Césars in the “best film” or “best foreign film” categories or at other major international festivals or markets.
Applicants must provide a marketing plan indicating the budget details for their campaign and describing the international marketing strategy they intend to follow. They must also show that they have the necessary expertise to successfully carry through their marketing plan.
The amount of Telefilm funding granted will be based, among other things, on the stature of the festivals for which the project has been selected, the budget and marketing plan submitted, the Canadian talent participating in the marketing campaign, as well as the support provided for the campaign by the project’s foreign distribution company(-ies).
Telefilm will determine the form of its financial participation for the amount exceeding the cumulative maximum for the project type, including whether or not the excess amount is refundable.
The amount of funding provided by Telefilm will be determined by the scope of the initiative to which the Corporation is invited and the partnership negotiated with the organizers of the initiative.
Telefilm’s financial participation will be in the form of a non-refundable contribution and must be used to cover the travel expenses of the Canadian personnel designated in Telefilm’s invitation letter as well as the project’s media and promotional costs in the context of the initiative.
Subject to the availability of funds, Telefilm may provide funding support to Canadian-controlled companies7 operating as production companies whose Canadian producer and/or director has received an invitation to present a project in development at one of the coproduction markets listed in Appendix E. Telefilm’s funding must be used to cover the travel expenses of the above-mentioned individuals for their participation in the applicable event and will not exceed the maximums set out in the following grid:
Maximum funding per individual Maximum per event Maximum number of events per project* $2,000 per event $4,000 3
- When the invitation does not specify a particular project to be presented, only the maximums per individual and per
event apply.
1.3.1 Eligible Costs
Eligible costs include but are not limited to:
- travel costs for Canadian crew members to attend the festival (accommodation, economy-class transportation, meals);
- publicist fees;
- costs related to the promotional campaign;
- costs related to subtitling the project in a third language; and
- costs related to the logistical installation of the project at the festival.
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