Brand Building Program

By mmuise

The Rocket Fund allocates its equity investments and contributions to Canadian companies through its e Brand Building Program. This Program is for all additional content or activities that build the brand of content funded by the Rocket Fund through the Content Creation Program, Feature Film Program, or any previous Rocket Fund funding program.

Comments on Funding:

There is no cap on the potential Rocket Fund investment. For requests under $25,000, decisions will be made within 30 days. For requests over $25,000, they will strive to have decisions made between four (4) and six (6) weeks after the application submission.

Deadline: August 2024

Applicants must:

  • be an incorporated Canadian company which is neither owned nor “controlled in fact” by any
    non-Canadian individual or permanent resident1, or any non-Canadian corporation; and
  • derive its primary source of income from the creation of audiovisual programs and/or associated non-programming digital content and, unless otherwise waived by the Rocket Fund at its sole discretion, have an arm’s length relationship to conventional broadcasters, discretionary services and/or on-demand services regulated by the CRTC;

    To qualify as Eligible Content for the Brand Building Content must:
  • be related to audience development or discoverability (i.e. social media, curriculums, live promotional events and tours), or other content related to building or expanding the brand (i.e. international versioning, export and marketing support, and other brand-expansion activities).
  • be based on and tied to Eligible Content that:
    (i) has received an investment from the Rocket Fund, or
    (ii) has applied to the Rocket Fund and is being reviewed at the same time as the Brand Building Content application.
  • be of high quality and clearly demonstrate how the content will enhance the viewing experience for a children’s, youth, or family audience.
Application Steps:

Applicants must submit their applications online.

Documentation Needed:

Applicants must submit a list of company shareholders and key creative personnel in their online application, along with their Rocket Fund Self-ID Number.

Other Things to Note:

Applications for the Brand Building Program will be open throughout the 2023-2024 fiscal year.

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