Plan, Launch, Grow: How to Start a Business in Saskatchewan

Starting a business in Saskatchewan can be a rewarding venture, but it requires careful planning and understanding of the local market. Did you know that small businesses make up 98.8% of all businesses in Saskatchewan, contributing significantly to the province’s economic growth? With a population of over 1.2 million people and a thriving entrepreneurial spirit, Saskatchewan offers a fertile ground for new business ventures.

In this article, we will guide you through the essential steps to successfully launch your business in Saskatchewan. From understanding local regulations and securing funding to finding the right location and marketing your products or services, we’ve got you covered.

Whether you’re a seasoned entrepreneur or a first-time business owner, this comprehensive guide will provide you with valuable insights and practical tips to help you navigate the process with confidence. So, are you ready to turn your business dreams into reality in the heart of Canada’s prairies? Let’s dive in!

1. Understand Saskatchewan’s Business Environment

Saskatchewan provides a dynamic and thriving environment for entrepreneurs, with its wealth of natural resources and expanding sectors. Known for its rich deposits of potash, uranium, and oil, these industries play a major role in shaping the province’s economy.

Agriculture is another cornerstone of Saskatchewan’s economy, earning it the nickname “Canada’s breadbasket” due to its vast farmlands and robust crop production. This foundation, paired with a growing focus on technology, manufacturing, and renewable energy, opens the door to diverse business opportunities.

The Government of Saskatchewan supports entrepreneurs by providing resources such as business registration services, licensing information, and industry-specific guidance.

Some important factors to keep in mind when considering starting your business in Saskatchewan:

  • Population: Approximately 1.2 million
  • Major cities: Regina (the capital) and Saskatoon
  • Key industries: Agriculture, mining, energy, manufacturing
  • Business-friendly policies: Low corporate tax rates, investment incentives

Saskatchewan’s relatively low cost of living can make it an appealing option for entrepreneurs seeking to establish and grow a business. It’s also vital to understand the province’s business culture, where networking and building strong relationships are key to success.

Don’t forget to research any local regulations and licensing requirements specific to your business type, as different industries often have unique rules that must be adhered to.

2. Create Your Business Plan

A well-crafted business plan is essential for success in Saskatchewan’s competitive market. It serves as your roadmap and helps secure funding from potential investors or lenders.

Market Research

Begin by thoroughly analyzing your target market. Identify the characteristics of your potential customers, their needs, preferences, and purchasing behaviors. Research your competitors to understand their strengths and weaknesses, and highlight what sets your business apart.

Utilize surveys, interviews, and online research to gather relevant data. Stay informed about local industry trends and any economic factors that could influence your business.

Engage with local organizations or attend networking events to further deepen your market understanding. This research will guide your decisions on pricing, marketing strategies, and product offerings, helping you align your business with local demand and market conditions.

Business Model Definition

Your business model is the blueprint for how your business will operate and generate revenue. Clearly define your value proposition—what makes your product or service stand out in Saskatchewan’s market. Outline key elements of your business model, including:

  • Revenue streams: How will you make money?
  • Cost structure: What are your major costs?
  • Key resources and activities: What resources are essential to deliver your product or service?
  • Customer segments: Who are your target customers?
  • Distribution channels: How will you deliver your product or service to your customers?

Be specific about how you plan to reach and retain customers in Saskatchewan, considering the local business culture and regulations. You should also keep your business model flexible. Saskatchewan’s market and your customers’ needs may evolve, and your business plan should allow room for adaptation as you learn and grow.

3. Choose the Right Business Structure

Selecting the right business structure is essential when starting a business. Your choice will affect many aspects of your business, such as taxes, liability, operational flexibility, and even how much control you have over your company. Below is a comparison of the most common business structures in Saskatchewan, which can help you determine the best option for your needs.

AspectSole ProprietorshipPartnershipCorporation
Setup ComplexitySimple and inexpensive setupMore complex than sole proprietorship; requires agreementComplex to establish and maintain; higher setup costs
ControlFull control by ownerShared control between partnersControl shared among shareholders, often with a board
LiabilityUnlimited personal liability for business debtsPartners share liability; limited partnerships offer protectionLimited liability for shareholders; personal assets protected
TaxationBusiness income reported on personal tax returnProfits shared and reported on personal tax returnsSeparate tax entity; potential for double taxation
Raising CapitalFull control by the ownerCan combine resources with partners, but still limitedEasier to raise capital through shares and investments
Suitable ForLow-risk businesses or startupsBusinesses with multiple partnersHigh-risk businesses or those planning growth


Choosing the right business structure is a critical decision that can shape your business’s direction. Take the time to evaluate each option carefully and consult with a professional to ensure the structure you choose aligns with your long-term objectives and operational needs.

4. Register Your Business in Saskatchewan

Registering your business is a critical step to operate legally in Saskatchewan. The process involves selecting a unique business name, completing the necessary registration paperwork, and obtaining the required permits and licenses to ensure compliance with provincial and local laws.

Name Your Business

The first step in the registration process is choosing a unique name for your business. You’ll need to reserve your business name with the Information Services Corporation (ISC) to ensure that no one else is using the same name.

Before reserving, conduct a name search to check for availability. Choose a name that reflects your brand and is memorable to your customers. Including industry-specific keywords can help clarify what your business offers.

The name reservation is valid for 90 days, allowing you time to complete the registration. Depending on your preference, you can reserve your name online or by mail.

Business Registration Process

Once you’ve reserved your name, you can proceed with registering your business. The steps differ based on your business structure (sole proprietorship, partnership, or corporation).

For sole proprietorships and partnerships, you can complete the registration online through the ISC website. You’ll need to provide basic details about your business and pay the applicable registration fee.

Corporations require additional paperwork, including filing Articles of Incorporation and submitting other necessary forms. It’s advisable to seek legal counsel to ensure that you meet all the requirements.

Upon completing the registration, you’ll receive a Business Number from the Canada Revenue Agency, which you’ll need for tax-related matters and other governmental processes.

Permits and Licenses

Depending on your business type and location, you may need specific permits and licenses. These ensure your business operates legally and safely. Common permits include:

  • Business license from your municipality
  • Health permits for food-related businesses
  • Professional licenses for certain occupations

Research the requirements for your industry and contact your local municipality for information on specific permits (you can do this for free using BizPal). Some businesses may also require provincial or federal licenses, so it’s important to check with relevant government agencies to ensure compliance. Operating without the proper permits can lead to fines or forced closure, so be sure to stay on top of renewals to maintain your business’s good standing.

5. Set Up Your Business Location

Selecting the right location for your business is essential for success. Several factors, including accessibility, cost, and space requirements, should influence your decision to ensure your business can grow and thrive.

Home-Based vs. Commercial Space

Operating a home-based business in Saskatchewan can be a budget-friendly option, saving on rent and commuting expenses. However, before proceeding, ensure that your home-based business complies with local zoning laws and regulations.

Alternatively, securing a commercial space can provide greater visibility and accessibility for your customers. Look for locations with high foot traffic or areas that are easy for your target market to reach. Additionally, proximity to suppliers and competitors can be advantageous. Consider the availability of parking and public transit access to ensure convenience for both customers and employees.

Think carefully about your space requirements, whether you need storage, office space, or a showroom. Choose a location that suits your current needs and allows for potential growth as your business expands.

Leasing vs. Purchasing

Leasing a commercial space offers flexibility and lower upfront costs, making it a practical choice for businesses that are still testing the market. Leases often provide shorter-term commitments, which can be beneficial if you’re uncertain about your long-term needs. Qualifying for a lease is generally easier than securing a mortgage.

On the other hand, purchasing a property provides more stability and the potential for property appreciation. You’ll have greater control over the space and can build equity over time. However, purchasing requires a substantial initial investment and ongoing financial commitment.

Consider your long-term goals when deciding whether to lease or purchase. If you anticipate rapid growth or foresee the need to relocate, leasing may be the better option. Conversely, if you have an established business with predictable space requirements, buying a property could offer more advantages.

When evaluating your options, remember to account for additional costs such as utilities, maintenance, and insurance. Consulting with a real estate professional familiar with Saskatchewan’s commercial property market can provide valuable insights and help you make an informed decision.

6. Finance Your Business

Securing funding is crucial for launching your business. Various options exist, from self-funding to government support and private investments. Understanding these choices and preparing proper documentation will help you access the capital needed to turn your business idea into reality.

Understand Funding Options

Self-funding is a common choice for new business owners. By using personal savings, selling assets, or borrowing from family and friends, you maintain full control of your business. However, this method may limit your available capital, so carefully assess how much funding you’ll need.

External funding options include government loans and grants designed to support entrepreneurs. Saskatchewan offers specific programs to help businesses in industries such as agriculture, technology, and renewable energy.

Private investors, such as angel investors or venture capitalists, may provide larger sums of capital in exchange for equity in your business. In addition to funding, these investors often offer valuable expertise and industry connections.

Crowdfunding platforms also present an opportunity to raise capital, particularly for consumer products or businesses with strong community appeal. By gathering small contributions from many people, you can gauge market interest while funding your venture.

Apply for Grants and Loans

There are many local funding programs in Saskatchewan that support new businesses. The provincial government offers various grants and loans tailored to specific industries, often with lower interest rates or more lenient terms. Understanding these programs is key to identifying the best options for your needs.

Your business plan and financial projections are crucial when applying for funding. Lenders and investors want to see a clear path to profitability, so providing detailed insights into your revenue model and market potential will help build confidence. A strong application could be the deciding factor in securing financial support.

Federal programs, such as the Canada Small Business Financing Program, can also help secure loans from financial institutions. Networking with local organizations, such as business development groups or industry-specific associations, can also provide valuable insights and tips for accessing less widely known funding opportunities.

Prepare Financial Statements

Accurate financial projections, including income statements, cash flow forecasts, and balance sheets, are essential for securing funding. These documents offer a snapshot of your business’s financial health, demonstrating both your ability to manage finances and your potential for growth.

Using accounting software can simplify record-keeping and help you stay organized. It also enables you to review your financial standing regularly, making adjustments as necessary. Maintaining up-to-date financial statements is essential for planning and decision-making, especially when seeking additional funding.

Hiring an accountant to review your financial documents can ensure compliance with reporting standards and prevent costly mistakes. Organizing all financial records also ensures that you’re prepared for audits or tax filings, giving you peace of mind as your business grows.

7. Understand Provincial Taxation

Understanding Saskatchewan’s tax system is essential when starting a business. The Provincial Sales Tax (PST) is currently set at 6%. PST applies to taxable goods and services consumed or used within the province, including both items purchased locally and those imported for use in Saskatchewan. However, some products and services are exempt, so it’s essential to research which categories apply to your specific business.

As a business owner, you’re responsible for:

  • Registering for a PST account, if required
  • Collecting PST from customers
  • Remitting the collected tax to the government
  • Keeping accurate records of all transactions

In addition to PST, don’t forget about the federal Goods and Services Tax, which is separate but equally important for your tax obligations. To stay compliant, consider using accounting software or consulting a tax professional to ensure you’re meeting all provincial and federal tax requirements. Since tax laws can change, it’s a good idea to regularly check the Government of Saskatchewan’s website for the latest information on business taxation.

8. Develop a Marketing Strategy

A thoughtful marketing strategy can elevate your business by connecting you with Saskatchewan’s diverse audience. By building a strong brand identity, maximizing digital tools, and incorporating traditional advertising, you can effectively capture your market’s attention and loyalty.

Branding

Your brand is more than just a logo—it’s how your business resonates with customers. Start by defining your unique value proposition and what differentiates you in Saskatchewan’s market. Build a cohesive visual identity with colors, fonts, and designs that reflect your values and appeal to your audience.

Establish a brand voice that feels relatable and consistent across all platforms. Whether formal or conversational, it should align with your target demographic. To deepen connections, craft a story about your business—why it started and the passion behind it. Local customers value authenticity and are more likely to support businesses they trust.

Digital Marketing

A strong online presence is vital in reaching today’s consumers. Launch a professional, user-friendly website that highlights your offerings and is optimized for local search results. A well-optimized site can help ensure your business appears when Saskatchewan residents search for products or services in your industry.

Social media platforms are ideal for engaging directly with your audience. Post relevant content, reply to comments, and encourage discussions to foster a sense of community. Email campaigns can further strengthen relationships by sharing promotions, updates, or educational insights tailored to your market.

For broader visibility, invest in targeted digital advertising. Use platforms like Google Ads or social media to focus your campaigns on Saskatchewan’s regions and demographics, ensuring your message reaches the right people.

Print and Media Advertising

Traditional advertising remains relevant for building local awareness. Local newspapers, community bulletins, and magazines can help you reach specific neighborhoods or towns. Radio advertising also offers a way to connect with audiences, especially in rural areas where radio is still widely consumed.

Outdoor advertisements, such as billboards or transit ads, are excellent for high-traffic areas. Clear, concise messages with strong visuals can leave a lasting impression. Additionally, sponsoring community events or sports teams can enhance your visibility and strengthen ties with potential customers, showing your commitment to the region.

9. Hire and Manage Employee

Creating a dedicated and skilled team is a key step in shaping a thriving business. Focusing on strategic recruitment, competitive benefits, and regulatory compliance can foster a productive and positive workplace.

Recruitment

Recruiting talented employees starts with a clear definition of job roles and responsibilities. Advertise positions on Saskatchewan-based job boards and professional networking platforms to reach a diverse pool of candidates.

Collaborate with local universities and colleges to access recent graduates and leverage your network for referrals. During interviews, prioritize both technical skills and compatibility with your company culture by asking scenario-based questions. Embracing diversity in your hiring process can lead to innovative ideas and perspectives.

To set new employees up for success, design a structured onboarding process that familiarizes them with your business goals and work environment.

Employee Benefits

Providing competitive benefits is an effective way to attract and retain top talent in Saskatchewan. Tailor your offerings to meet the varied needs of your workforce, such as:

  • Health and dental insurance: A core expectation for most professionals.
  • Retirement savings plans: Demonstrates your commitment to employees’ futures.
  • Paid time off and sick leave: Encourages a balanced work-life dynamic.
  • Professional development opportunities: Supports career growth and skill enhancement.
  • Flexible work arrangements: Helps accommodate personal responsibilities and preferences.

Regularly reviewing and updating your benefits package will ensure it remains relevant and appealing to current and prospective employees.

Labour Laws Compliance

Staying compliant with Saskatchewan’s labor regulations is fundamental for maintaining a fair and lawful workplace. Understand and adhere to rules covering:

  • Minimum wage and overtime policies: Align payroll with provincial standards.
  • Statutory holidays and vacation pay: Ensure fair compensation for time off.
  • Termination procedures: Follow legal requirements to avoid disputes.

Incorporate occupational health and safety measures by providing employee training and maintaining a risk-free work environment. Keeping accurate records of hours worked and wages paid will not only aid compliance but also foster transparency and trust.

Consulting an employment lawyer or specialist can provide clarity on complex legal obligations and help refine your internal policies.

10. Implement Operations Management

Streamlined operations management is a cornerstone of running a successful venture. By efficiently managing your supply chain, production scheduling, and inventory, you can ensure your resources are used effectively, and your customers’ needs are met.

Supply Chain

Establishing a reliable supply chain is critical for maintaining smooth business operations. Begin by sourcing dependable suppliers, with a preference for local vendors to minimize costs and support Saskatchewan’s economy. Local suppliers often provide faster deliveries and stronger community connections.

Building strong relationships with your suppliers can result in better pricing, priority access during shortages, and improved collaboration. Diversifying your supplier base is equally important—it safeguards your business from potential disruptions if a single supplier encounters issues. Implementing a system to track deliveries and inventory ensures you’re prepared to handle unexpected challenges.

Production Scheduling

Efficient production scheduling balances resources with customer demand. Start by analyzing market trends and using historical data to forecast sales accurately. A master production schedule that outlines timelines, quantities, and resource allocation will keep operations aligned with your business goals.

Consider investing in scheduling software to streamline processes and identify inefficiencies. These tools can help prevent bottlenecks and improve resource distribution. Remaining flexible in your scheduling is essential—unexpected changes in demand or supply require agility to maintain productivity. Regularly reviewing your schedule ensures it stays in step with market fluctuations.

Inventory Control

Effective inventory management prevents overstocking and stockouts, optimizing cash flow and meeting customer needs. A reliable tracking system is key; smaller businesses can use spreadsheets, while larger ones may benefit from dedicated inventory software.

Categorizing inventory through methods like ABC analysis allows you to focus resources on high-value, fast-moving items. Setting reorder points based on supplier lead times ensures timely replenishment. Regular physical counts help maintain accurate records, addressing discrepancies before they escalate.

If appropriate, consider just-in-time inventory practices to minimize storage costs and free up working capital. This approach works well for businesses with predictable demand and reliable supply chains, enhancing operational efficiency.

11. Crafting a Sales Strategy

A well-defined sales strategy can help your Saskatchewan business connect with customers and drive revenue growth. By selecting effective sales channels and optimizing customer relationship management, you can position your business for success.

Sales Channels

Choosing the right sales channels is essential to reach your target audience. For online sales, platforms like Shopify or WooCommerce provide easy-to-use solutions for setting up e-commerce stores, complete with secure payment processing and customizable designs. These platforms allow you to serve customers across Saskatchewan and beyond.

Offline channels are equally valuable. Participate in local markets, trade shows, and community events to engage directly with potential customers. Saskatchewan’s community-focused culture offers numerous opportunities to build connections and showcase your products or services.

Social media platforms like Facebook and Instagram double as powerful sales tools. Use them to highlight your offerings, engage with your audience, and direct traffic to your website or storefront. For businesses producing goods, wholesaling through established retailers can expand your reach and boost sales volumes.

Customer Relationship Management

Building strong relationships with your customers is key to sustaining long-term success. Implementing a Customer Relationship Management system like HubSpot or Salesforce can streamline contact management, track sales pipelines, and enhance communication. These tools help personalize customer interactions based on past purchases and preferences, fostering loyalty and repeat business.

Gathering customer feedback through surveys or follow-up emails is another valuable practice. Insights from feedback can guide improvements in products, services, or overall customer experience.

Introducing a loyalty program can also further encourage repeat business. Options like punch cards for in-person purchases or digital rewards for online sales create incentives for customers to keep returning.

Invest in training your team to provide outstanding customer service. In Saskatchewan’s interconnected communities, positive experiences often lead to powerful word-of-mouth referrals, boosting your reputation and sales organically.

12. Protect Your Business

Taking proactive steps to protect your Saskatchewan business ensures long-term stability and safeguards your assets. From securing the right insurance to safeguarding your intellectual property, these measures help minimize risks and preserve what makes your business unique.

Insurance Needs

Having the right insurance policies in place provides a safety net for your business. General liability insurance covers potential legal claims from accidents or injuries on your property, offering peace of mind as you interact with customers and clients.

Property insurance is vital to protect your physical assets, such as buildings, equipment, or inventory, from theft, fire, or other damages. If you employ staff, workers’ compensation insurance is a legal requirement that covers workplace injuries and related expenses.

Depending on your industry, other insurance types might be necessary:

  • Professional Liability Insurance: Ideal for service providers, this coverage shields against claims of negligence or errors.
  • Cyber Insurance: Essential for businesses managing customer data or online operations, protecting against data breaches or cyberattacks.

Regularly reassess your coverage as your business evolves, and consult with an insurance advisor to address any gaps in protection.

Intellectual Property

Safeguarding your intellectual property (IP) protects the unique elements that distinguish your business. Trademarks secure your name, logo, and branding elements, while patents protect innovative products or processes. Copyrights ensure ownership of creative works like marketing content or designs.

Registering trademarks and patents with the Canadian Intellectual Property Office strengthens your legal standing and deters potential infringement. When discussing sensitive ideas with partners, suppliers, or employees, consider using non-disclosure agreements to maintain confidentiality.

Maintain thorough documentation of your IP’s development, including designs, drafts, or concept notes. This record is invaluable in disputes or legal claims. As your business grows, periodically review and update your IP protections to keep pace with new offerings or branding changes.

Frequently Asked Questions

Starting a business in Saskatchewan involves several key steps and considerations. Entrepreneurs need to understand registration processes, licensing requirements, and potential funding opportunities.

To register a business in Saskatchewan, you’ll need to choose a business structure and register your business name. You can do this online through the Saskatchewan Corporate Registry. Next, obtain any necessary permits and licenses for your specific industry. Finally, register for taxes and set up your business accounts.

Yes, you can start a business online in Saskatchewan. The province offers online business registration through their Corporate Registry system. You’ll need to choose your business structure, search for and reserve a business name, and complete the registration process online. Remember to also obtain any required permits and licenses for your specific business type.

Business licensing requirements in Saskatchewan vary depending on your industry and location. You’ll need to check with your local municipality for specific licensing requirements. Some businesses may need provincial or federal licenses as well. Use the BizPaL service to find out which permits and licenses you need for your specific business.

Saskatchewan offers various programs to support small businesses. While specific grants may change, you can explore options through Community Futures Saskatchewan. They provide loans, advice, and support to entrepreneurs in rural and northern Saskatchewan. Additional resources may be available for First Nation, Metis, Inuit, and Non-Status individuals.

To register a sole proprietorship in Saskatchewan, you’ll need to choose and register your business name through the Saskatchewan Corporate Registry. If you’re operating under your own name, you may not need to register. However, if you’re using a different business name, registration is required. After registering, obtain any necessary permits and licenses for your business activities.

The cost of a business license in Saskatchewan can vary widely depending on your business type and location. Some municipalities may charge a flat fee, while others base the cost on factors like business size or revenue. To get an accurate estimate, contact your local municipal office or use the BizPaL service to find specific licensing requirements and associated costs for your business.

Resources for Starting a Business in Saskatchewan

Government Resources

Industry Resources

Other Resources

Maurice

About the author

Maurice

Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Canada to identify and maximize funding to grow their business.

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