Tourism Market Readiness Subsidy Program
This program is designed to assist tourism stakeholders in enhancing the quality and market readiness of their tourism services, businesses and products.
Offered by Department of Tourism, Culture, Arts and Recreation
Amount
25% subsidy of eligible costs, up to a total for one event of $2500, once per year for one business or organizational representative (maximum from all levels of government not to exceed 75%)
Quick eligibility check
Who can apply
Applicants must be:
- private sector operators (owners, managers or senior personnel-not for front line staff) that meet all regulatory requirements (Licensed under the Tourism Establishment Act and Regulations) and are in business for a minimum of one year and/or operated for at least one season,
- non-commercial/not-for-profit organizations (municipalities and other entities undertaking initiatives that will directly benefit tourism in the province) that are in good standing. Participants from these organizations will be expected to communicate their experiences and knowledge to tourism stakeholders in their respective regions.
About the funding
This program provides a 25% subsidy for one of the above programs once per year for one business or organizational representative.
For approved programs, the department will contribute up to 25% of eligible costs. Applicants are expected to contribute at least 25% of total eligible costs. In kind contributions will not be accepted. Depending on the program (for example, Best Practice Missions, GMIST) an additional 50% subsidy could be received from federal government sources.
The allowable subsidy is a maximum of 25% up to a total for one event of $2500.00. The maximum government subsidy from all levels of government is not to exceed 75%.
Eligible costs include: professional services, meeting expenses, travel expenses and registration fees.
Similar programs
| Program | Type | Amount | Status |
|---|---|---|---|
| Employment Enhancement Program | Subsidy | 75 per cent wage subsidy up to $15 per hour toward the hourly wage for 10 to 28 weeks, plus a training allowance for up to $3,000 per employee hired | Open |
| JobsNL Wage Subsidy | Subsidy | JobsNL-42: wage subsidy for 28 weeks within a 42-week employment period (first 14 weeks 60% up to $12/hour, second 14 weeks no subsidy, third 14 weeks 80% up to $12/hour) | Open |
| Canada Summer Jobs Program | Subsidy | No fixed amount | Open |
| ESDC Student Work Placement Program | Subsidy | Up to $5,000 for every opportunity offered to a student through the program | Open |
