Digital Content Marketing Program
Create high-quality videos and photos to use in your marketing or to develop digital marketing campaigns to raise awareness of your business or community.
The Digital Content Marketing Program is open to tourism businesses and organizations in Nova Scotia. You can submit one application for digital marketing, content creation, or both.
Offered by Tourism Nova Scotia
Amount
Tourism Nova Scotia will match partner investments; minimum partner investment of $7,500 plus a 15% media buying fee (total $8,625) for digital marketing, and $10,000 for content creation
Quick eligibility check
Who can apply
The Digital Content Marketing Program is open to tourism businesses and organizations in Nova Scotia. You can submit one application for digital marketing, content creation, or both.
Tourism Nova Scotia’s Digital Content Marketing Tourism businesses, National Parks, municipalities and Program provides Nova Scotia tourism businesses and other tourism-related organizations are eligible to apply. organizations the opportunity to partner with Tourism Businesses and organizations must be in good standing Nova Scotia (TNS) to create quality photos and videos with the provincial Registry of Joint Stock Companies. to promote their products and/or services in key Roofed accommodations businesses must be registered markets using digital marketing tactics. Markets may with the provincial short-term rental registry. include Atlantic provinces, Ontario, Quebec, and the Tourism Nova Scotia is dedicated to advancing equity, Northeastern United States. diversity, inclusion and accessibility (EDIA) in Nova Scotia.
Partners must have relevant and robust content on NovaScotia.com and their business website. Partner websites must have a positive landing page experience that makes it easy to learn more about experiences and services, and must also have Google Analytics 4 (GA4).
Partners must have pre-existing digital marketing assets or produce assets in time for campaign launch.
TNS will evaluate websites and social media pages to determine program eligibility.
Partner experiences must appeal to Nova Scotia’s target visitor segments—City Trippers, Simplicity EVALUATION Lovers, Outdoor Explorers and/or Culture Seekers.
Applications will be reviewed by a panel of marketing TNS will evaluate applicant websites and social experts from Tourism Nova Scotia and our tourism media pages to determine if the experiences are a marketing agency of record. Applications are subject to good fit for these audience segments and if there is a competitive process, and acceptance will be based on a TNS content development opportunity. the competitive evaluation and budget availability.
About the funding
Participants work with Tourism Nova Scotia to identify shared goals for projects through the Digital Content Marketing Program and determine a budget. The minimum partner investment for digital marketing partners is $7,500 plus a 15% media buying fee (total $8,625). The minimum partner investment for content creation is $10,000. Tourism Nova Scotia will match partner investments.
Selected partners will benefit from:
- Tailored online marketing campaigns managed by Tourism Nova Scotia
- Tactics may include social media advertising, search engine marketing, display and video advertising including use of our remarketing lists
Show all funding details
Content partners benefit from:
- New high-quality photos, b-roll video, or finished video to use in your marketing
- Photos and videos featuring your business or community may be used in Tourism Nova Scotia’s marketing campaigns, giving you more visibility
EXAMPLE PACKAGE 1 EXAMPLE PACKAGE 2 EXAMPLE PACKAGE 3
Partner investment: $10,000 + Partner investment: $15,000 + Partner investment: $30,000 + TNS match: $10,000 = $20,000 TNS match: $15,000 = $30,000 TNS match: $30,000 = $60,000 total production budget + HST total production budget + HST total production budget + HST
EXAMPLE PACKAGE 4
Partner investment: $50,000 + TNS match: $50,000 = $100,000 total production budget + HST
EXAMPLE Partner TNS EXAMPLE Partner TNS PACKAGE 1 investment match PACKAGE 2 investment match Media Budget $7,500 $7,500 Media Budget $15,000 $15,000 Admin fee $1,125 $1,125 Admin fee $2.250 $2.250 (15% media budget) (15% media budget) Total $8,625 + HST $8,625 + HST Total $17,250 + HST $17,250 + HST Timeline: 1 - 2 month period | Total Value: $17,250 Timeline: 1 - 4 month period | Total Value: $34,500 Tactics: 1 - 3 tactics | Ads: 3 ads per tactic Tactics: 4 - 5 tactics | Ads: 4 ads per tactic EXAMPLE Partner TNS EXAMPLE Partner TNS PACKAGE 3 investment match PACKAGE 4 investment match Media Budget $25,000 $25,000 Media Budget $50,000 and up $50,000 and up Admin fee $3,750 $3,750 Admin fee $7,500 and up $7,500 and up (15% media budget) (15% media budget) $57,500 $57,500 Total $28,750 + HST $28,750 + HST Total and up + HST and up + HST Timeline: 1 - 6 month period | Total Value: $57,500 Timeline: 1 - 12 month period | Total Value: $115,000 and up Tactics: 5 tactics | Ads: 3 - 6 ads per tactic Tactics: 5 tactics | Ads: 4 - 8 ads per tactic
Café Lunette TNS will match the partner investment and media buying fee. Digital marketing campaigns will be scheduled and billed between April 1, 2026 and March 31, 2027. APPLYTODAY
TNS will match the partner investment.
The DCMP program offers media buys through Programmatic Display, Programmatic Video, Social and Search tactics, and allows you to tailor a package specific to you.
The tactics you can select from are:
Social Traffic Google Display Social Traffic ads are delivered on Facebook and Display ads are served, based on targeting, across Instagram, using a traffic objective to drive clicks to 3 million Google partner websites, driving users to a website URL of your choosing. your website.
Social Video Google Search Social Video ads are delivered on Facebook and Search is used to ensure that when users look for Instagram, assisting in spreading reach and specific keywords in a Google Search, your business generating views. has the top results with the lowest cost-per-click.
Boosted Content This tactic is budget dependent.
Social content, generated through influencers/ YouTube partners, are boosted on Facebook and Instagram, YouTube ads are intended to generate awareness for using either your Facebook and Instagram channels your business, and are optimized towards views. or those of the influencer/partner.
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