EXPORT Travel Trade Program: Marketplace Support
The EXPORT Travel Trade Program aims to help Nova Scotia tourism businesses develop partnerships with tour operators and travel agents to increase national and international sales.
Participants can receive up to $5,000 towards registration fees to attend an eligible travel trade marketplace.
Offered by Tourism Nova Scotia
Amount
Up to $5,000
Up to a maximum of $5,000 CAD to help cover registration fees for eligible travel trade marketplaces
Quick eligibility check
Who can apply
Applications for the Marketplace Support stream are open to Nova Scotia tourism businesses that have been doing business with travel trade partners such as receptive tour operators, wholesalers, motorcoach companies, etc., for a minimum of two years or have successfully completed the EXPORT Travel Trade Readiness Program and have secured contracts with travel trade partners.
Applications are open to Nova Scotia tourism businesses with at least two years of contracted work with travel trade partners such as receptive tour operators, wholesalers, motorcoach companies, etc., or have successfully completed the Tourism Nova Scotia EXPORT Travel Trade Readiness Program and have secured contracts. Eligible businesses must offer net or commissionable rates Peggy’s Cove and have a clear plan outlining their target markets and goals. All applicants must be in good standing with the provincial Registry of Joint Stock Companies and roofed accommodations businesses must be registered with the Short-term Rentals Registry.
Applicants must be in good standing with the Department of Communities, Culture, Tourism and Heritage.
EVALUATON CRITERIA
Applicants must be able to demonstrate they:
Currently have contracted business through travel trade Currently have up-to-date sales tools and resources to market their product to travel trade Have capacity to grow business through travel trade Offer product in alignment with the needs and demands of tour operators selling Nova Scotia Are able to enter into contract with tour operators during the marketplace (i.e. provide contracted wholesale net or commissionable rates and honour these rates for the duration of the agreement)
About the funding
Participants can receive up to $5,000 towards registration fees to attend an eligible travel trade marketplace.
Selected applicants can receive up to a maximum of $5,000 CAD to help cover registration fees for eligible travel trade marketplaces. Applicants are not required to be registered for a marketplace prior to submitting an application. Applicants will be required to demonstrate their own investment in attending, such as travel costs, promotional materials and/or marketplace-specific costs.
Eligible marketplaces include*:
Bienvenue Québec : October 19-21, 2026 (Gatineau, QC) Ontario Motor Coach Association : November 2-4, 2026 (Waterloo Region, ON) National Tour Association : November 15-18, 2026 (Tulsa, OK) American Bus Association : February 6-9, 2027 (Calgary, AB) Rendez-vous Canada : TBC, 2027 *Other travel trade marketplaces may be considered by a Tourism Nova Scotia panel.
Show all funding details
Eligible program costs include:
Registration fees including tax for ONE appointment-taking representative of the business Cost to be reimbursed upon presentation of proof of purchase and invoice/receipt Associated costs such as accommodations, airfare, lighting, electrical, artwork, booth construction, promotional materials, meals, sponsorships, membership fees, etc., are not eligible and at applicant’s expense.
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