Marketing Support: Artist II

By mmuise

The Marketing Support: Artist II component of the Music Nova Scotia Investment Program supports Artists II and Record Labels applicants by contributing investment to the costs of the marketing and promotion of a single, EP, LP, or tour. Projects focused solely on asset creation are ineligible.

Comments on Funding:

Funding is an investment of 50% of the Total Eligible Budget to a Program maximum of $5,000 per deadline, to a maximum of $12,500 per year for Artist II applicants.

Deadline: March 15 June 15 September 15 December 15

Applicants must be:

  • Artist II artists who meet all of the following:
    a) updated accomplishments and goals completed in Artist Profile;
    b) have completed 5 Basic Training sessions;
    c) have band member agreements, if groups;
    d) must also meet 3 of the following:
    - minimum of 500 lifetime units sold of all releases combined (500 streams = 1 unit sold, 6 single downloads = 1 unit sold);
    - minimum of 3,500 social media followers across all platforms;
    - minimum of 400 Spotify followers or 400 YouTube subscribers;
    - minimum of 30 performances out of province within the past 2 years;
    - song charted on Billboard top 40 within the past 2 years;
    - album/EP charted Top 10 on Earshot or NACC with the past 2 years;
    - $30,000 in gross revenue (excluding grants) within the past 2 years;
    - recognized booking agent (Feldman, APA, Paradigm, Paquin, CAA, WME, ITA. This list is non-exhaustive; please contact the Program Manager if you are an artist who needs this criteria in order to change programs);
  • developing songwriters/producers or export ready songwriters/producers (must meet all of the following):
    a) Nova Scotian owned business;
    b) be a registered Nova Scotian business with CRA business numbers (including registered sole proprietors or partnerships);
    c) be engaged in the primary activities of Songwriting or Production, including co-writes and toplining;
    d) must have writing credits (minimum 33% writer’s share) on a minimum of 2 songs performed by an artist other than the songwriter;
    e) can demonstrate revenues from core business activities including the sale and licensing of recorded music, publishing and commissions.
Application Steps:

Applicants must:

1. complete the Applicant Profile webform at least one (1) week prior to submitting an application;

2. complete the online application webform;

Documentation Needed:

Applicants must submit:
1. a completed application form;
2. a current Marketing Plan.

Other Things to Note:


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