Seafood Accelerator Program: New Product Creator

By mmuise

The New Product Creator is an initiative intended to support the development of new seafood value-added products through activities such as market validation, prototype development and scale-up support with the intent of having the product successfully reach the intended market.

Comments on Funding:

Funding contribution available is based on scope and deliverables of the project.
Projects are cost-shared to a maximum of 50/50 with applicants.
Applicants must pay a percentage of their contribution for the project to begin, depending on total project costs.

Deadline: Continuous Intake

Applicants must:

  • have a head office and licensed seafood processing facility in Nova Scotia,
  • demonstrate they are meeting the current federal and provincial inspection, regulation and licensing requirements,
  • have controls in place to ensure the product is handled properly during processing and results in a final product that is not tainted, decomposed, or unwholesome,
  • not be in contravention of provincial or federal laws related to the fishery,
  • be ready and willing to complete the commercialization cycle to take a product to market with the goal of this program to have a prototype created and the scale-up process determined,
  • work with consultants funded under this program to validate the market, positioning and brand for their product concept before product development begins. Once these factors have been explored, technical services provided by Perennia Food and Agriculture must be included in the path to move the new product to commercialization.
    Special consideration will be given to participants utilizing seafood waste or by-product in their product.
Application Steps:

Applicants must:

1. submit the completed New Product Creator application including a brief business and marketing plan online or by email at,

2. provide further information if required,

3. be able to provide a down payment before work begins.

Scheduling of the project may begin immediately upon application approval with a signed quote and project plan.

Documentation Needed:

Applicants must submit:
1. the application form,
2. a brief business and marketing plan.

Other Things to Note:

Perennia Food and Agriculture Inc. is a provincial development agency with the mission to help farmers, fishermen and food processors be more prosperous and profitable. It is Nova Scotia’s only technical development agency focused solely on the food sector and maximizing its value.
This program is funded under the provincial Building for Tomorrow Fund and is available until March 31, 2023. Intake is ongoing while funds are available. Projects must be completed by March 31 in the year they are approved, so early application is recommended.

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