Tourism Digital Assistance Program (TDAP)
The Tourism Digital Assistance Program helps eligible tourism businesses build digital capacity, increase visibility online, and deliver the digital services travellers expect.
In partnership with Digital Nova Scotia, you will be matched with a qualified digital consultant for services valued up to $5,000.
Offered by Tourism Nova Scotia
Amount
Up to $5,000
Up to $5,000 (tax inclusive) in services from a qualified consultant per approved applicant, of which up to $1,000 for subscription services and digital campaign testing and up to $3,000 for photography or videography services
Quick eligibility check
Who can apply
Tourism businesses and organizations must:
Be listed on NovaScotia.com. For more information about listing on NovaScotia.com visit: https://tourismns.ca/promote-your-business-tourism-nova-scotia. Please carefully review the Eligibility and Listing Requirements for Novascotia.com. If you are ineligible for NovaScotia.com, you are not eligible for the program.
Meet all required permits, licenses, and permissions to operate. Roofed accommodations must be registered with the province's Short-term Rentals Registry.
Be open to travellers in 2026.
Demonstrate a need to update a component of their online presence and implement the identified goals and outcomes prior to March 31, 2027.
Have no overdue reporting or deliverables with TNS or DNS.
Be in good standing with the Department of Communities, Culture, Tourism and Heritage, and the provincial Registry of Joint Stock Companies.
TNS and DNS are dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from underrepresented businesses and organizations, as well as those that offer tourism activities that amplify and reflect underrepresented communities, experiences and voices. For example, preference will be given to applications from Mi’kmaw and African Nova Scotian businesses and organizations.
A panel from TNS and DNS will review and score applications. In addition to prioritizing EDIA applicants, preference is given to:
Applicants who are expanding beyond their peak season and/or transitioning toward year-round operations.
Tourism businesses and organizations whose primary focus is attracting and servicing visitors.
Applicants offering tourism products and experiences that appeal to our target markets, including Nova Scotia’s authentic culture and heritage, local flavours, or outdoor and coastal activities.
Applicants who demonstrate a clearly defined digital need and commitment to enhancing their online presence.
First-time applicants. If a past TDAP participant, please clearly identify in your application how additional services will support and build on previous work completed through the program.
About the funding
Approved applicants will be matched with a qualified consultant for up to $5,000 (tax inclusive) in services. Of this amount, up to $1,000 can be used for subscription services and digital campaign testing, and up to $3,000 can be used for photography or videography services. Any remaining funds will be allocated towards additional services offered through this program.
Eligible services include:
- Website design and development (includes AI-powered chatbot and automations)
- Social media planning
Show all funding details
- Search engine optimization (SEO)
- Digital marketing planning
- Photography and/or videography to fill content gaps
- Copywriting
- Data analytics
- Digital branding and design
- E-commerce
- Online booking
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