Film Fund – Marketing and Distribution Initiative (MDI)

Amount:

$25,000

Type:

Grant

Description:

The Marketing and Distribution Initiative (MDI) is intended to assist producers of Ontario Creates Film Fund supported projects to make a meaningful contribution to the domestic marketing and distribution of their projects leading up to and during their commercial release.

Comments on Funding:

Funding is up to $25,000, capped at 75% of the total marketing budget.
The remaining 25% must include a minimum 10% cash contribution from the production company/producer.
General administration costs are capped at 15% of the total M&D budget.
In-kind or deferred labour costs cannot exceed 15% of the total budget.

Deadline:

Applications are closed. Stay tuned for future intake announcements.

Eligibility:

Applicants must:
1. be recent, successful recipients of the Ontario Creates Film Fund through the Drama or Documentary production stream;
2. have eligible projects completed, delivered or close to delivery and undertaking domestic release. Projects that have been officially released are not eligible for this initiative. To be eligible the project’s release date must be slated to occur between April 1, 2022 and March 31, 2023.

Application Steps:

Applicants must:

1. Submit via the Ontario Creates Online Application Portal (OAP). Applications submitted by any other method will not be accepted. For technical assistance, please contact applyhelp@ontariocreates.ca.

2. Before submitting an application, applicants must first provide an update on the status of their Film Fund – Production project to the relevant Program Consultant by sending an Applicant Inquiry from their project page in the OAP. The applicant must receive approval to apply from the Program Consultant.

Documentation Needed:

The application must provide details of the marketing strategies and activities, a proposed budget, a financing plan to support the budget and expected results and outcomes of the activities proposed within the application.
It is imperative that applications include detailed responses to all questions listed within the application and that all required materials be provided.

Other Things to Note:

Link Guide:

Maurice

About the author

Maurice

Maurice (Moe) Muise learned the ins-and-outs of government while an employee of the Government of Canada in Ottawa for 10 years. His current focus is helping small businesses in Canada to identify and maximize funding to grow their business.

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