Film Fund – Marketing and Distribution Initiative (MDI)

By mmuise

The Marketing and Distribution Initiative (MDI) is intended to assist producers of Ontario Creates Film Fund supported projects to make a meaningful contribution to the domestic marketing and distribution of their projects leading up to and during their commercial release.

Comments on Funding:

Funding is up to $25,000, capped at 75% of the total marketing budget.
The remaining 25% must include a minimum 10% cash contribution from the production company/producer.
General administration costs are capped at 15% of the total M&D budget.
In-kind or deferred labour costs cannot exceed 15% of the total budget.

Deadline: December 18, 2023

Applicants must:

  • be recent, successful recipients of the Ontario Creates Film Fund through the Drama or Documentary production stream;
  • have eligible projects completed, delivered or close to delivery and undertaking domestic release. Projects that have been officially released are not eligible for this initiative. To be eligible the project’s release date must be slated to occur between April 1, 2022 and March 31, 202
Application Steps:

1. Eligible applicants must submit their application to Ontario Creates electronically through the Online Application Portal (OAP) at . Applications must be received electronically via the OAP system no later than 5:00 pm on the applicable deadline.

2. Applicants are encouraged to apply for Marketing Support at minimum eight weeks prior to the planned official release date of the film.

3. Decisions will be communicated to applicants within 4 to 6 weeks of application submission.

4. Successful applicants must sign a contract with Ontario Creates within one month of notification.

Documentation Needed:

The application must provide details of the marketing strategies and activities, a proposed budget, a financing plan to support the budget and expected results and outcomes of the activities proposed within the application.
It is imperative that applications include detailed responses to all questions listed within the application and that all required materials be provided.

Other Things to Note:

Deadline: Continuous, closes December 18, 2023.

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