Interactive Digital Media (IDM) Fund – Discoverability and Commercialization Program (formerly: Marketing Support)

By mmuise
Description:

The Discoverability and Commercialization Program replaces the Marketing Support program. The program is designed to increase the visibility and financial viability of projects that receive Production support through the IDM Fund.
The Discoverability and Commercialization program is open to IDM Fund Production recipients for activities that take place during and/or after a product is made publicly available to an audience.


Comments on Funding:

Funding is a non-refundable contribution of up to 50% of the budget for eligible activities with a minimum contribution of $15,000 to a maximum of $50,000.
The remaining 50% must come from an alternate source (applicant company, third party funder, etc.), and must include a minimum 10% cash contribution.
A maximum of 15% of the total budget can be applied to administration costs.

Realistically valued “in-kind” services may be included in the financing plan;
Ontario Creates may request written verification of financing.

Deadline: December 18, 2023
Eligibility:

Applicants must:

  • be the recipient of IDM Fund Production program funding for the project for which they are requesting Discoverability and Commercialization support;
  • receive approval to apply by sending an Applicant Inquiry from their IDM Fund Production project page in the Online Application Portal (OAP)
Application Steps:

1. Applicants must receive approval to apply by sending an Applicant Inquiry from their IDM Fund Production project page in the Online Application Portal (OAP). Approval will be based on the current status of the Production project and timing for the planned Discoverability and Commercialization activities.

2. Ontario Creates staff will review the applications to make final recommendations for funding. Applicants will be notified about the status of their application within 4 to 6 weeks of application submission.

Documentation Needed:

No specific documentation has been identified.

Other Things to Note:

Deadline: Continuous, closes December 18, 2023.

About the author
mmuise