Green Market Acceleration Program (GMAP)
The Green Market Acceleration Program (GMAP) helps Toronto-focused innovators accelerate the development and commercialization of early- to mid-stage green technologies by enabling controlled access to City of Toronto assets – including infrastructure, streets, buildings, water systems, vehicles and more – for applied research, proof of concept and demonstration pilots.
GMAP is not a grant or procurement program. It is a structured pilot and demonstration pathway designed to de‑risk innovation, generate evidence and help companies attract customers, partners and investment.
Offered by Green Sector, Economic Development & Culture Division
Amount
No specific amount specified
Quick eligibility check
Who can apply
To apply, applicants must meet the following criteria:
- Identify their business as a startup or scale-up (large firms may be considered only if the proposed project involves novel technology development and aligns clearly with GMAP’s objectives)
- Have business documentation that reflects a Canadian address (international companies may be considered only if there is a strong Canadian presence and clear local economic benefit)
- Are developing a unique-to-Canada green or climate‑positive technology or solution, including:
- Products and services that support the use of natural resources, such as water, air, land, trees, waste and energy, more effectively or efficiently
- Technological solutions, such as those supporting energy efficiency, electric vehicles (EVs) and green transportation, renewable energy, green buildings, resource management and bio-products (i.e. materials, chemicals and energy derived from renewable biological resources, such as agricultural crops, forestry residues and organic waste)
- Can articulate the environmental benefits of the project
- Are an appropriate level of technical readiness with the development of their pre-commercial technology, suitable for applied testing or demonstration (typically TRL 5–8)
- Require access to City assets, infrastructure, data or expertise for testing or validation and are willing to pilot their solution within the City of Toronto
- Can demonstrate a clear potential benefit to the City and can clearly identify which City asset(s) are required for testing (e.g. buildings and facilities, vehicle fleets and equipment, streets and sidewalks, public realm infrastructure, utilities, waste and water systems, operational data and staff expertise, etc.)
- Can conduct testing safely and in a controlled manner
- Can identify measurable environmental indicators (e.g., emissions reduction, efficiency gains, waste reduction, etc.) that demonstrate local economic benefit to Toronto (e.g., jobs, investment, market growth, talent retention, etc.)
- Can cover all project-related costs, including implementation, appropriate liability and other insurance and compliance
- Are compliant with applicable City policies, safety standards and regulatory requirements
- Are able to adequately mitigate risks associated with the project
- Are able to sign a legal agreement with the City prior to implementation
- Have a project proposal with the following:
- Clear testing objective
- Defined scope
- Implementation plan
- Realistic timeline, and
- Removal or decommissioning plan.
- Have internal capacity to manage the project and reporting requirements and are prepared to share agreed-upon performance and outcome data (with confidential information protected).
Not eligible:
Ineligible Projects
GMAP does not support
Fully market‑ready products or services (TRL 9
Basic research or ideation‑stage concepts
Projects that do not require City assets or involvement
General partnerships, sponsorships or sales pilots
Technologies with limited or indirect environmental benefits
Projects that incur a financial cost to the City
About the funding
The Green Market Acceleration Program (GMAP) is a City of Toronto initiative that helps Toronto-focused cleantech companies accelerate commercialization by providing controlled access to City‑owned assets, data and subject‑matter expertise to test, validate and demonstrate innovative green solutions in real‑world municipal settings.
GMAP is neither a grant nor procurement program.
All direct and incremental costs will be borne by the GMAP participant, including any direct costs incurred by the City for implementation of the project.
- Provide in-kind support including staff time required to support project implementation
Show all funding details
- Provide controlled access to infrastructure/assets for applied research, proof of concept and demonstration pilots
The City does not take equity or claim intellectual property rights through GMAP.
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