Seasonal Extension Tourism Product Development Fund
The 2026/27 Seasonal Extension Tourism Product Development Fund provides assistance to PEI tourism businesses and will be administered through a joint partnership between Tourism PEI (TPEI), Regional Tourism Associations (RTAs) and Destination Management Organizations (DMOs), including:
1. Central Coastal Tourism Partnership
2. Discover Charlottetown
3. Explore Summerside
4. Island East Tourism Group
5. North Cape Coastal Tourism Partnership
6. Tourism Cavendish Beach
The goal of the program is to incentivize tourism operators to create and develop inspired ideas and new product offerings that will support tourism across PEI and grow Prince Edward Island as a multi-season tourism destination.
Offered by Tourism PEI
Amount
Up to $7,500
Maximum of $7,500 (non-repayable) per operator regardless of number of projects proposed; consulting fees eligible to a maximum of 25% of awarded funding or $1,875; RTA/DMO-led projects up to a maximum of $7,500
Quick eligibility check
Who can apply
- Applicants must be from either the for-profit or not-for-profit sectors as well as a member of the RTA/DMO to which the application is addressed.
- Preference will be given to tourism business/organizations that are open a minimum of two weeks longer than any previous three years of operation, or each year open if operational for less than three years.
- Year-round tourism operators may be eligible if the application clearly conveys how the new product offering will meet program goals.
- At the discretion of each RTA, tourism operators that do not extend operational weeks, may be eligible if the operator clearly conveys how their new product offering will meet the goals of the program.
- The tourism establishment must be licensed under the Tourism Industry Act as hotel, motel, bed and breakfast, inn, resort, cottage operation or campground,
- establishment must be used for business activity and not, whole or in part, for primary residential purposes, unless operation is a bed & breakfast or inn.
- for a cottage operation, the owner must have more than one cottage unit.
- a bed & breakfast or inn, where the owner resides to assist with operations, must have a minimum of three (3) guest bedrooms with each having a minimum of one semi-private bathroom assigned for the exclusive use for no more than two (2) parties.
- Business owners and not-for-profit organizations must contribute a minimum of 15% of total project cost.
- Business owners and not-for-profit organizations are responsible for all financial risk associated with the initiative.
- Business owners and not-for-profit organizations must meet all requirements of all federal and provincial legislation and municipal by-laws.
Are RTAs and DMOs eligible for funding?
Yes, projects led by a RTA or DMO are eligible for funding up to a maximum of $7,500.
About the funding
Maximum eligibility for any one operator is $7,500 (non-repayable) regardless of number of projects proposed. Funding must be used for fall, winter and/or spring initiatives, during the period of September 15, 2026 to June 15, 2027.
Consulting fees for the development of new tourism-related products are eligible to a maximum of 25% of awarded funding or $1,875.
Are RTAs and DMOs eligible for funding?
Yes, projects led by a RTA or DMO are eligible for funding up to a maximum of $7,500.
Show all funding details
Marketing expenses related to the funded project are eligible.
Eligible costs begin from the date of an applicant's approval to May 31, 2027.
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