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Agriculture Awareness Initiative Program (AAIP)

The Agriculture Awareness Initiative Program (AAIP) provides support to build awareness and trust in modern agriculture. The program is designed to help individuals and organizations tell Saskatchewan agriculture’s sustainability story.

AAIP is a proposal-based, pre-approval program to fund strategic industry projects that target priority audiences and address key threats to agriculture's social licence.

Offered by Ministry of Agriculture

Amount

Up to $50,000

Rebate of 75 per cent of pre-approved eligible costs to a maximum payment of $50,000, within a $50,000 annual funding limit per applicant (minimum rebate of $250)

Quick eligibility check

Years in business
No minimum stated
Employees
No limit stated
Revenue
No limit stated
Legal structure
No requirement stated
Location
Saskatchewan

Who can apply

Saskatchewan-based organizations and individuals are eligible. Individual applicants must be at least 18 years of age.

This may include, but is not limited to:

  1. Students and teachers
  2. Commodity organizations
  3. Agri-businesses
  4. Researchers
  5. Agricultural producers or groups
  6. Urban organizations
  7. Public institutions or agencies
  8. Indigenous communities or individuals
  9. Volunteer organizations
  10. Other individuals or organizations wanting to tell the story of agriculture, in partnership with people in the industry

If an applicant is involved with livestock operations, they must have a Saskatchewan Premises Identification (PID) number.

Persons related to an eligible applicant will be subject to the program’s maximum funding cap for that eligible applicant. Related applicants include:

  1. The maximum amount that may be paid to an eligible applicant, including persons related to an eligible applicant, may not exceed the maximum funding cap per applicant/related entity over the life of the program.
  2. ā€œRelated applicantsā€ include but are not limited to spouses, business partners, relatives living in the same residence, individuals/entities which have controlling interests in more than one operation and operations that are not legally, financially or operationally sufficiently independent of other entities.
  3. In determining whether a person/entity is a related applicant, the ministry may consider the following factors:
  • whether the person/entity is engaged in a common enterprise with the applicant as a corporate affiliate or subsidiary, partner, member of a joint venture, trustee of a trust or estate in which the eligible applicant has a substantial beneficial interest or any other relationship which evidences an intention to share the profits or risk of loss of the operation with the eligible applicant;
  • whether the person/entity makes operational decisions in respect of the operation or makes those decisions jointly or in common with the eligible applicant;
  • whether the person is responsible to ensure that day-to-day operations are completed respecting the operation;
  • whether the person/entity and the applicant have access to common assets such as land, machinery, processing equipment, crop storage or animal handling facilities used in the operation;
  • whether the person/entity files separate income and expense statements for income tax purposes;
  • whether the person/entity maintains separate farm or business accounting records;
  • whether the person maintains a separate bank, credit union or trust company account;
  • whether the person has a separate Goods and Services Tax number;
  • whether the person/entity has any other financial interest in the operation; and
  • any other matter that the ministry believes is relevant to the legal, financial or operational independence of the operation.

Before applying, interested applicants must consult with a Public Trust Specialist.

Collaboration between organizations is encouraged.

Note: Applicants must disclose any real or perceived conflict of interest in proposed projects.

Eligible projects include:

  1. Education and training to engage producers in awareness efforts; or
  2. Development and delivery of tools, resources, programming and communications materials to enhance consumer and youth understanding of, and trust in, modern agriculture.

All initiatives must offer a public benefit.

Not eligible:

Note: Any organization receiving core funding from the ministry is not eligible to apply to AAIP. National organizations are not eligible to apply

Funding will not be provided for projects that advance private or corporate interests

For example, marketing campaigns to increase the sales of a proprietary product are not eligible

About the funding

  1. Pre-approved AAIP projects are eligible for a rebate of 75 per cent of pre-approved eligible costs to a maximum payment of $50,000.
  2. Applicants can apply for multiple projects within a $50,000 annual funding limit. There is no limit on the number of projects that may be approved over the five-year program term of the Sustainable Canadian Agricultural Partnership (Sustainable CAP) from April 1, 2023, to March 31, 2028. All projects must be completed by February 1, 2028.
  3. AAIP projects must be complete before funding will be issued. No interim payments will be made. Program payments are subject to a minimum rebate of $250.

Eligible expenses can include:

Show all funding details
  1. Costs for planning and organizing public trust conferences, speakers and workshops:
  • Speaker fees and travel expenses (hotel, travel);
  • Conference room/equipment rental (audio visual); and
  • Event promotion (advertisement in print or digital media including development of content).
  1. Development of educational resources (brochures, pamphlets, trade show material, etc.):
  • Writing, design and printing costs;
  • Assembly and distribution; and
  • Focus groups and delivery training.
  1. Creation of awareness and educational campaigns:
  • Filming and editing fees;
  • Graphic design;
  • Website development or enhancement;
  • Writing and printing costs;
  • Promotion and hosting fees and
  • Equipment costs pertaining to project.
  1. Costs associated with work provided by amplifier groups e.g. Farm and Food Care Saskatchewan
  2. Development of displays:
  • Display design and construction costs;
  • Event/trade show space rental;
  • Display shipping and set up costs; and
  • Development and delivery of related programming.
  1. Organization of agricultural tours:
  • Transportation;
  • Promotional materials; and
  • Admission fees.
  1. Research activities measuring public perception of agriculture:
  • Third-party facilitation costs; and
  • Production and promotion of results.
  1. Training for third-party delivery agents
  2. In-kind contributions from applicants may be considered