Tourism Cooperative Marketing Fund (TCMF)
The Tourism Cooperative Marketing Fund (TCMF) helps the Yukon’s tourism industry attract visitors and gain international exposure.
Offered by Department of Tourism and Culture
Amount
Advertising and marketing: TCMF covers 50% of approved activities; contributions between $2,500 and $25,000 for Yukon tourism businesses, First Nations Governments, Municipalities and non-government organizations, and up to $50,000 for Yukon Destination Marketing Organizations. Travel-related activities (flat rates): approved shows $1,400/show Western Canada, $2,800/show Central Canada, $3,800/show Atlantic Canada, $3,800/show United States, $4,200/show overseas; all other travel-related activities (familiarization tours, sales calls, sales missions, etc.) up to $2,000/activity.
Quick eligibility check
Who can apply
Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes:
visitor experience providers;
transportation providers;
accommodation providers;
visitor attractions;
restaurants and bars;
destination marketing organizations (DMOs);
municipalities;
non-government organizations; and
First Nations governments.
About the funding
Advertising and marketing projects
These are projects such as:
magazines;
radio;
Show all funding details
newspapers;
digital display ads;
travel guides; and
out-of-home advertising.
online and social media ads;
search engine optimization (SEO) and search engine marketing (SEM); or
email marketing.
Travel-based activities
These activities include, but are not limited to:
hosting media or trade familiarization tours that highlight tourism experiences;
attendance at approved trade and consumer shows;
destination marketing organization-led sales missions;
sales calls; and
bid presentations for events.
These activities may take place in person or virtually.
Similar programs
| Program | Type | Amount | Status |
|---|---|---|---|
| Economic Development Fund | Grant | Up to 75 per cent of the eligible project costs and 50 per cent of capital expenses | Open |
| Performing Musicians Fund | Grant | Up to 75 per cent of your cash expenses, up to a maximum of $10,000 per fiscal year for emerging musician activities and $30,000 per fiscal year for established musician activities | Open |
| Sustainable Canadian Agricultural Partnership (Sustainable CAP) | Grant | Commercial applicants: up to a maximum of 60 per cent of project costs, cumulative maximum of $125,000 over the lifetime of the program ($250,000 for major projects over $125,000) | Open |
| Touring Artist Fund (TAF) | Grant | Up to $10,000 | Open |
