RADIATE Tourism Program

Who can apply

Tourism businesses and attractions with capacity to create, sell and deliver new or existing purchasable tourism packages in late-fall and winter. Preference will be given to:

1. Underrepresented applicants, such as Mi’kmaw and African Nova Scotian businesses and

attractions;

1. Packages offered year-round, or in late-fall (mid-October to late-November 2026) and winter

(mid-January to late-February 2027);

1. Packages that are uniquely available in Nova Scotia, guided, and experiential;
2. Partners offering online booking to close the package sale; and
3. Packages featuring connections to films and television series showcasing Nova Scotia, such as

guided tours of film locations, accommodations or dining packages of locations featured in films.

Successful applicants will enter into a written contract with TNS and be required to deliver on the program activities as jointly identified, including target market-alignment. Partner contribution includes time and coordination with relevant package partners to achieve outcomes as mutually agreed to in the Letter of Agreement. TNS may, in its sole discretion, determine that a proponent is not eligible.

TNS is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from underrepresented businesses and attractions, as well as those that offer tourism activities that amplify and reflect underrepresented communities, experiences and voices. For example, preference will be given to applications from Mi’kmaw and African Nova Scotian businesses and attractions.

RADIATE Tourism Program partners must:

1. Have been in operation for at least one year with a focus on marketing to travellers;
2. Have (or be eligible for) a NovaScotia.com listing, such as a business/attraction or package

listing;

1. Demonstrate ability to sell and deliver a package that differentiates Nova Scotia from other travel

destinations and appeals to local and Atlantic region markets;

1. Be able to feature their package(s) on their website and social media channels and commit to

selling their package(s) in 2026-27;

1. Be able to make updates within two business days to their website and NovaScotia.com package

listings;

1. Be able to sell and deliver their tourism package(s), including managing any partnerships and

associated costs, and meeting all requirements to offer the package, such as permits, licenses, and land-use permissions. The tourism businesses and attractions involved in offering the package(s) are responsible for any risks/liabilities associated with its delivery;

1. Tourism products featured in program activities must meet all required permits, licenses, and

permissions to operate. Roofed accommodations must be registered with the province’s Short-term Rentals Registry;

1. Be in good standing with the Provincial Registry of Joint Stock Companies, and the Province of

Nova Scotia. TNS is a division of the Department of Communities, Culture, Tourism and Heritage;

1. Have no overdue reporting or deliverables with TNS and the Province of Nova Scotia; and
2. Agree to complete required reporting and report milestones/program feedback to TNS.