Global Market Development for Music Managers
Global Market Development for Music Managers provides eligible music management companies with funding to participate in national and international activities that correspond to a strategy for company growth.
Offered by Ontario Creates
Amount
Up to $10,000
Up to $10,000 capped at 50% of a participating company's eligible expenses
Quick eligibility check
Who can apply
This program is open to music management companies that are primarily engaged in representing or managing musicians and musical groups.
In order to be eligible, applicants must demonstrate the following general criteria:
ď‚· Be Ontario-based;
ď‚· Be in operation for at least two years prior to application;
 Be able to demonstrate that the company’s principal place of business has been in
Ontario for at least one year prior to the deadline;
ď‚· Be Canadian-owned;
ď‚· Be incorporated in Ontario or federally (or prepared to incorporate immediately if
the application is successful);
ď‚· Be in a sound financial position;
ď‚· Be in good standing with Ontario Creates at time of application submission.
In addition, music management companies must:
ď‚· Have core business activities that:
- guide the professional careers of artists in the domestic and international
entertainment industry by overseeing their day-to-day business affairs;
- advise and counsel artists concerning professional matters, long-term plans
and strategic decisions which may affect their career; and
- engage in marketing, promotion and consulting on all facets of an artist’s
career.
ď‚· Have minimum annual revenues of $25,000 from core business activities as a
music manager;
ď‚· Be managing at least two artists (although exceptions may apply to managers with
one artist should the artist’s career be at an advanced, international level);
ď‚· Have a current artist roster that is at least 50% Canadian; and
ď‚· Manage at least one artist with commercial release within the last 24 months.
First–time applicants are strongly encouraged to contact the Ontario Music Office (OMO) a minimum of two weeks ahead of the application deadline to discuss their eligibility. Applicants that fail to do so may have their application deemed ineligible/incomplete if eligibility is not clearly established in the application.
Exceptions to the eligibility requirements may be considered for applications from companies that are led by BIPOC (Black, Indigenous, People of Colour) or Francophone individuals and applicants that otherwise meet the provincial definition of diversity (see page 7). If applicable, please contact the Ontario Music Office a minimum of two weeks prior to the application deadline to discuss.
About the funding
Global Market Development for Music Managers will provide up to $10,000 capped at 50% of a participating company’s eligible expenses to engage in business travel and market development activities between August 1, 2025 and July 31, 2026 as part of a comprehensive export development plan
Eligible export and market development activities include attendance at key industry markets and events, global audience development initiatives, planned sales and business trips to key territories to meet with identified leads and/or participate in trade missions organized by industry associations
The number of eligible program activities is capped at five. Ontario Creates reserves the right to only relate to a portion of the business and market development plan submitted by the applicant company
Companies must complete the budget template summarizing all eligible expenses including
Show all funding details
Market Costs - Including registration and participation expenses
Travel Costs - Including flight and local transportation. Air travel should be
budgeted at economy rates and should reflect the costs of booking at least 30 days in advance of travel. All travel must originate in Ontario, unless approved otherwise by Ontario Creates
Accommodation Costs - Hotel expenses are capped at C$600/night and should
be at moderate per night rates and should reflect the average for the travel destination/activity. Approval at the application stage is required
Per Diems - Capped at C$75/day for domestic travel and C$100/day for
international travel (including daily meals and incidentals
Marketing Costs - Including design, production and shipping material
specifically created for the proposed activities. Capped at 30% of the total costs
For budgeting purposes Ontario Creates will cover arrival the day prior to and departure the day after an event. Any additional time at an event must be addressed in the application and a rationale provided
The amount of the Ontario Creates contribution will be based only on the eligible expenses listed above
Expenses that are considered ineligible for the purpose of this program include
hospitality and entertainment costs
core business costs such as design and printing of business cards
communications costs such as mobile phone fees, long distance fees, etc.; and
costs associated with ineligible company representatives and additional
representatives over and above the cap for this program
Companies are advised that if they are participating in activities that are supported by other government agencies and industry associations, certain expenses may not be eligible for inclusion in the Global Market Development stream budget
Successful applicants will be required to deliver a final report through the Online Application Portal by the identified deadline(s) Generally, the following milestones will trigger payments
Execution of the Ontario Creates transfer payment agreement (please see the
Program Policies for a copy of the template agreement); and
Delivery of the completed activities and all deliverables outlined in the funding
agreement and subsequent approval
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